Let’s start the dialogue of how to market to seniors.
Every sales person, employee, manager, and spokesperson needs to tell the story of your corporate brand with every single encounter whether it’s one-on-one or an event with several hundred people.
It’s ALL about building value. They need to know how your organization (retirement community) will benefit their future lifestyle and give them peace of mind (from health’s uncertainties). How much is that worth to them?
Look at it from the customer’s perspective.