The smiles and tears were so joyful to see! My entire senior living marketing staff presented a small beautifully wrapped Christmas tin (with chocolate inside) to each resident ambassador who helped marketing in the last year! Maybe they gave a tour on a weekend, had lunch with a prospective resident, helped new residents feel welcome, spoke at a marketing event or allowed marketing to show their home.
As we gave each gift, we EACH said thank you and gave them a hug! The residents loved it and were just blown away! They each had five hugs!
It is not too late for your senior living community to do this! Show your appreciation to your resident ambassadors this week with a New Year’s gift…it only cost $3.00 per resident.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com. If your curiosity is piqued to inquire on Diane’s availability to speak at a senior housing conference (CCRC, independent living, assisted living, skilled nursing or memory care) – please call: 206-853-6655 or email firstname.lastname@example.org. Diane is currently consulting in Southern California for Freedom Management Company, the proud debt-free owners of Freedom Village in Lake Forest and The Village in Hemet, California. For more information: Twitter: @market2seniors Web: www.marketing2seniors.net Blog: http://marketing2seniors.net/blog/