Give Your Residents a Hug Today – Happy Holidays!

Give Your Residents a Hug Today – Happy Holidays!

Give your resident a hug today!The smiles and tears were so joyful to see!  My entire senior living marketing staff presented a small beautifully wrapped Christmas tin (with chocolate inside) to each resident ambassador who helped marketing in the last year!  Maybe they gave a tour on a weekend, had lunch with a prospective resident, helped new residents feel welcome, spoke at a marketing event or allowed marketing to show their home.

As we gave each gift, we EACH said thank you and gave them a hug!  The residents loved it and were just blown away!  They each had five hugs!

It is not too late for your senior living community to do this!  Show your appreciation to your resident ambassadors this week with a New Year’s gift…it only cost $3.00 per resident.

Diane Twohy Masson is the author of Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at  If your curiosity is piqued to inquire on Diane’s availability to speak at a senior housing conference (CCRC, independent living, assisted living, skilled nursing or memory care) – please call: 206-853-6655 or email  Diane is currently consulting in Southern California for Freedom Management Company, the proud debt-free owners of Freedom Village in Lake Forest and The Village in Hemet, California.  For more information: Twitter: @market2seniors Web: Blog:


  1. Group: Elder Care Professionals
    Discussion: Give Your Residents a Hug Today – Happy Holidays!

    Diane, what a great idea! I’m sure they were thrilled. You can never get too many hugs!
    Posted by Lorie Eber

  2. What a nice reminder, Diane! It’s the little things that make the difference!
    Happy Holidays!

    • Thanks Rhonda! Happy holidays to you too!

  3. Group: Elder Care Professionals
    Discussion: 5 Tips on How to Sell Senior Living During the Holidays

    Be safe and enjoy your family.
    Posted by Winnie Sanders-Hamilton

  4. I wrote a thank you letter to the residents the week of Thanksgiving telling them how I was grateful for each day I help another one of them make the decision to move.

    For Christmas I gave each one a little Happy Holiday sign, cost me a $1 each.

    In return I got the greatest gift they all thank me and said the letter so touched their hearts. One resident, Kay, told me the other day that she will forever keep the letter from Thanksgiving and is sending a copy to her sister. She said she will tell her sister that this is just one reason she should live at our community. Brought tears to my eyes and such joy to my heart.

    • Way to go Linda – thanks for sharing! I love the Thanksgiving idea…