Senior Living Communities Are Open 365 Days A Year

Senior Living Communities Are Open 365 Days A Year
Diane and Mom

Mom and Diane

Here is a shout out to all the special senior living employees who are working on Christmas this year.  Every Boomer child who cares about his or her parent appreciates your dedication.

You may be cooking or serving the grand holiday buffet in an Independent Living Community, passing medications in an Assisted Living Community, calming anxiety in a Memory Care Community or providing 24-hour care in a Skilled Nursing – Thank You!

This Christmas, my mom is in Freedom Village Health Care Center.  When I visited her on Thanksgiving morning, I saw smiles and joy in the eyes of the skilled nursing staff.  Today, I am grateful that quality staff surrounds her and that she will be savoring her favorite coffee on Christmas morning.

Are you working on Christmas this year?  Share your community name and what you do!  Let’s spread some Christmas cheer!

Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at with a 5-star rating.  The book is required reading at George Mason University as a part of its marketing curriculum.  Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.   Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets.  She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states.  Most recently Masson was recruited to consult for two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California.  Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.

© Marketing 2 Seniors| Diane Twohy Masson 2013 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link For any other mode of sharing, please contact the author Diane Masson.


  1. I am the Move In Coordinator and Sales Support for The Brandywine at The Savoy in Little Neck, NY. I will be working Christmas Day and am looking forward to seeing family members visit.
    The fireplace will be aglow in the lobby; our cafe will have home made goodies to munch on; and the ambiance of holiday music will keep us smiling .
    Have a wonderful holiday !!!
    Warm Regards,
    Abby Peretz

    • Way to go Abby! Sounds like your community is wonderful! Have a wonderful holiday!

  2. I’ll be working Christmas Eve…and I’ve done so for 15 years. I love the day, everyone is so festive. And we have the most dedicated and amazing staff working on Christmas Day.
    Kim Prayfrock
    Oak Meadows Senior Living
    Oakdale, MN

    • Thanks for what you do Kim!