This thought stuck me today, when I saw a homeless man with nine carts of stuff. I had to take a picture of it. How could he ever move to a new location? It would be no easy feat to roll nine carts of stuff along.
Prospective senior residents considering a retirement community or assisted living have to feel the same way. It is so overwhelming to think about moving years of memories and stuff. A frail senior may feel it is easier to just struggle in his or her home with navigating stairs, managing a walker, asking neighbors to transport them to medical appointments and eating TV dinners.
The quality of a senior’s life in this frail condition is not good. But the flip side is they get to live amongst all their stuff.
It is interesting to watch the adult Boomer children get into the mix. Some want mom or dad to continue in the family home and either can’t see or ignore the reality of the parent struggling to just eat, bathe and take medications. Other children see the danger and can’t sleep worrying for their parent’s safety and health condition.
This is our reality as senior living professionals. We must never forget how hard it is to move and what a chore it is to downsize our stuff. Our compassion is what compels many seniors to move into one of our communities. Thank you for each senior that you personally helped facilitate move into a retirement or assisted living community. I believe they have a better quality of life with more nutritious food, a greater feeling of independence if they no longer drive and a support system for medical emergencies. How do you feel?
Please share your successes, failures or comment below to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.