Today, I want to share an inspirational poem that I have read continually since my college days:

You Can Be Whatever You Want To Be

There is inside you

all the potential to be whatever

you want to be ~

all of the energy to do whatever

you want to do.

Imagine yourself as you would like to be,

doing what you want to do,

and each day, take one step

towards your dream.

And though at times it may seem too

difficult to continue,

hold on to your dream.

One morning you will awake to find

that you are the person you dreamed of ~

doing what you wanted to do ~

simply because you had the courage

to believe in your potential

and to hold on to your dream.

~ Donna Levine

I hope this poem inspires you! You have the capabilities inside you to change the world in our wonderful profession. I am thankful that I help seniors every single day.  Tip:  Read it out loud, it goes into your subconscious brain faster.

Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating.  The book is required reading at George Mason University as a part of its marketing curriculum.  Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.   Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets.  She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states.  Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California.  Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.

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