This is the best time of year to make your database calls. Seniors open up about whether their family really visits with them or not. Call your prospective residents this week (not on Thanksgiving) and simply wish them a Happy Thanksgiving! Then you casually ask if they have any plans for Thanksgiving. The truth pours out of the senior. If they have nothing happening, invite them to your community for a wonderful dining experience in the next week. Most of them say, “Yes!”
Please share any tips that have worked for you!
Wishing you all a happy Thanksgiving with your family and friends!
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full.” It is rated by Amazon Editors as one of the best books of 2014 and readers have given it a 5-star rating on Amazon.com. This award winning book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.