Award Winning Book for Seniors

Award Winning Book for Seniors

Award Winning Senior bookYour Senior Housing Options Wins Award in 2016 National Mature Media Awards.

Your Senior Housing Options book was a winner in the 25th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s best marketing, communications, educational materials, and programs designed and produced for older adults.
your-senior-housing-options-coverYour Senior Housing Options
written by Diane Masson received an award for the Book Category. Those involved with the design and production of “Your Senior Housing Options,” are author Diane Twohy Masson and illustrator Steve Hartley. Editors included Kim E. Kimmy, Jeannette Acheson, Suzanne Kaye, Stefan Moses, and Joyce Ball.

“We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner,” says Diane Twohy Masson. The book was written to help seniors and adult children understand future housing needs, options and costs. Masson has worked in senior housing for 18 years and helped thousands of seniors plan ahead. She has also witnessed the negative consequences and costs of procrastinating until a crisis through her in-laws and other seniors in denial of needing future care.

The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

Summary Video of “Your Senior Housing Options!”

Here’s a quick summary of “Your Senior Housing Options,” including the costs and consequences from tips2seniors.com. It walks you through a dementia scenario including all the choices for a vulnerable senior. This video can empower an independent senior to plan ahead or help an adult child put their parent in a quality senior community.

Senior Housing Contracts – Reading the Fine Print

Senior Housing Contracts – Reading the Fine Print

Senior Housing ContractFirst, plan ahead and know that every senior has a 66% chance of needing assisted living or skilled nursing in the future.  

Second, do not rely on the verbal promises of senior housing sales people. Read the agreement for services or contract. If a senior does not understand it, they should ask a savvy friend or hire an attorney to help them. The majority of retirement counselors are honest and passionate about serving seniors. A few will say “anything” to get a senior to move in immediately. 

How do you know if a retirement community will really take care of you or not in your future? Here are some important questions to ask EVERY senior housing community BEFORE you move from your home: 

What happens when a senior needs a higher level of care like assisted living or skilled nursing?

  • Will the senior be asked to leave the retirement community?
  • Do they offer a higher level of care on the same campus? How much does that cost per month?
  • Does an outside company bring caregivers into the senior’s apartment home to provide care? What is the hourly cost? What is that company’s reputation?

What happens if a senior falls in the middle of the night?

  • Is there an emergency call system? Who responds to it? Are they medically trained?
  • What happens if a senior falls and he or she can’t hit the emergency button?  Will they will be found in a timely fashion?
  • Is there a daily check in system?

What happens if a senior outlives their resources?

  • Will they kick you out? A senior provider kicked out a senior in Houston a week ago.
  • Is there a Good Samaritan Fund or Foundation to help a senior so that he or she won’t get kicked out? Is there a limit of how many seniors can be utilizing the fund at any one time?
  • Or is there just a flat guarantee of care in writing that a senior will never be kicked out unless they divest their own funds on purpose by giving gifts to their children?

What else should a senior ask in order to make a good move?

These are just some of the intelligent questions that seniors should ask a senior housing provider. Other tips and advice can be found in Diane Masson’s new book, “Your Senior Housing Options.” She has recently been interviewed for TV, radio and newspaper features. Diane Masson has worked in all types of senior housing in her 17-year career. Her first book, “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals around the world.

Rental Facilities Compared to Continuing Care Buy-ins, TV Interview

Discover key differences between rental facilities versus Continuing Care Retirement Communities.  Do you have enough financial resources if you need to be in a higher level of care for an extended period of time? Always consider your future health care needs today. Who will provide your care and at what cost? Do you want 100% responsibility for your future health care costs or do you want to share the risk with a Continuing Care Retirement Community? Author, Diane Masson, shares her insights from her new book, “Your Senior Housing Options.”  Enjoy my TV interview below and for weekly tips join at: Www.Tips2Seniors.com

Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save a you months of research time.  Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis.  Learn the pitfalls from transitioning from your home to senior housing.  Understand what questions to ask, insider tips and dirty secrets revealed. For weekly tips join at: Www.Tips2Seniors.com 

Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet).  Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country.  Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on Amazon.com.

“Your Senior Housing Options,” Channel 6 Interview with Diane Masson

“Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save you months of research time.  Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis.  Learn the pitfalls from transitioning from your home to senior housing.  Understand what questions to ask, insider tips and dirty secrets revealed.  The decision to stay home requires caregivers.  Prevent elder abuse by determining if a home care agency is reputable, before they move into your home.  You are just not looking for today’s needs, but for your future care.  Discover key differences between rental facilities vs Continuing Care Retirement Communities.  Do you have enough financial resources if you need to be in a higher level of care for an extended period of time?   Please enjoy my new interview.  For more info: Www.Tips2Seniors.com 

Diane Masson is a senior housing expert, the author of two books and regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA: Freedom Village in Lake Forest and The Village in Hemet.