Reputable Home Care Costs Results

Reputable Home Care Costs Results

Around the ClockA special shout out to those of you who shared around the clock home care costs from New York, Boston, North Carolina, Florida, Tennessee, Utah, Ontario, and California.  Those home care prices are listed in the comments of my blog post from last week, “Reputable Home Care Costs.”

There are a lot of fly by night home care companies and I am trying to provide accurate around the clock home care “live-in” pricing for my new book that is scheduled to be out in January.

The title of my new book has been updated to, “Selecting Senior Housing – Your Proactive Guide.”

Results for around the clock “live-in” caregivers:

  • New York – $15,168 a month
  • Boston – $9,300 – $10,075 a month
  • North Carolina – $13,764 – $17,856 a month
  • Florida – $12,276 a month
  • Nashville, Tennessee – $11,160 – $22,320 a month
  • Salt Lake City, Utah – $12,240 – $14,570
  • Ontario – $18,600 – $21,576
  • Sacramento, CA –  $12,400
  • San Francisco, CA – $11,532 – $20,088

If any other senior living professionals would like to your city and state home care prices for “live-ins,” please add it to the comment section below.  Please remember, the home care prices are for two – 12 hour shifts or three – eight hour shifts only.  Thanks!

Selecting Senior Housing – Your Proactive Guide,” will be coming soon to If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: or please follow me on Facebook.

Diane Twohy Masson is the author of Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at with a 5-star rating.  The book is required reading at George Mason University as a part of its marketing curriculum.  Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.   Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets.  She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states.  Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California.  Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.

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When the Very First Question is “How Much Does it Cost?”

When the Very First Question is “How Much Does it Cost?”

How do you respond when the first question someone asks is: “How much is a one bedroom or two bedroom apartment?”  Do you share the pricing immediately?  If so, how is that working out for you?  Is your retirement community building full using this method?

How many of you ask the prospect a few questions first?  What do you ask?  Do you find out if they have looked at any other continuing care retirement communities for example?   Or, do you ask if they are looking for a loved one, if you are an assisted living community?  What else do you ask?

Do any of you build value for your senior living community, before giving out the price?  Do you believe it’s a disservice to give out the price, before they can compare apples to apples and oranges to oranges?  How many of you feel that you are exactly like your competition and a one bedroom at your community is the same as a competitor down the road?

Many senior living sales people fear the angry hang up, if they don’t answer the pricing question immediately.  Yet, if you answer the pricing question right away, the immediate response can be, “Oh, that costs way too much.”  Then you get the hang up…  True sales people and closers work on building a relationship with the customer, practice great listening skills, create value for what they can offer and differentiate themselves from their competitors.  Let’s hear – what works for you and how full you are…who is first?

Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at  If your curiosity is piqued to inquire on Diane’s availability to speak at a senior housing conference (CCRC, independent living, assisted living, skilled nursing or memory care) – please call: 206-853-6655 or email  Diane is currently consulting in Southern California for Freedom Management Company, the proud debt-free owners of Freedom Village in Lake Forest and The Village in Hemet, California.  For more information: Twitter: @market2seniors Web: Blog: