by Diane Masson | Feb 15, 2015
Bill and Amy in 2012
Aging parent’s decisions can drive us crazy or make us sick. When a parent with dementia stubbornly chooses to stay home, it can be heart breaking for the adult children. Watching a senior’s vitality fade is hard enough. But for an adult child to witness a parent’s poor hygiene, lack of nutrition by eating frozen dinners (not fresh food) and to see the absence of good judgment is tough and sad.
Some of us never get sick. Yet here I am, literally worried sick about my in-laws. A month ago my father-in-law, Bill, had a heart attack. My mother-in-law, Amy, with dementia was left alone for the majority of three days and nights as the local children rallied around the dad at the hospital. They did make sure she had food and medications. My husband and I hired a geriatric nurse to evaluate and help Amy. The nurse was to be our eyes and ears, since we live 1000 miles away. By the time the nurse intervened, Amy had become psychotic and had trouble recognizing her own children.
To make a long story short – my father-in-law never wanted to move to a retirement community or assisted living. He actually told my husband and I (working in the senior living business) that he understood that he would be waiting for a health crisis.
Well a crisis is one parent in the hospital and we had two. Over the last month, Bill improved enough to graduate from the hospital, to rehabilitating in skilled nursing care, to living permanently with his adult daughter in her home. He was told by professionals that he could no longer be Amy’s caregiver (he had been her caregiver for five years) and would need help for himself 24-hours a day. Pneumonia and a fall preceded the heart attack and now he has trouble catching his breath if he overexerts himself in any way and can’t remember to take his own medications because of dementia.
Let me fast forward on Amy’s simultaneous crisis. Amy’s Alzheimer’s prevented her from grasping that her husband of 65 years was in the hospital. She eloped (I think she walked away to search for her missing husband and ultimately the police found her) and hit a nurse in her confusion and anxious state. The police took her to the hospital and she resided in the emergency room for two days because they did not have a bed in the locked area. This is the part I don’t even want to imagine because I know they must have had to sedate her completely because she was an elopement risk.
A week later, both the skilled nursing community where Bill was getting rehab and the hospital where Amy resided wanted to discharge them simultaneously. The local children said that was impossible and they had to be discharged one at a time. So Bill was released first. Our goal was to have Amy placed in a quality secured memory care by the end of the next week. That week ended two days ago on Friday. Now it’s a holiday weekend and she is stuck in a locked psych ward in a hospital. Amy could have been discharged on Friday afternoon. The injustice of it all has made me sick. Next week I will share why Amy was not released – you will be shocked and disgusted.
Diane Masson’s new guide book for seniors, “Your Senior Housing Options,” will be will be coming soon to Amazon.com. If you sign up for my weekly newsletter on the right side of this blog, you will be notified when my new book becomes available. Check out my new website: Tips2Seniors.com or please follow me on Facebook.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2015 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
by Diane Masson | Apr 6, 2014
There was an overwhelming response of ideas and tactics through Linked In of “How To Move Someone Saying, “No!” (Part 1).
Many people felt that you should never force a senior parent to move. Once the conversation specified parents with dementia, then everyone was onboard with possible solutions. Let me sum up the best strategies and “schemes” on how to move someone who is at risk and seems chained to their current home.
- Move your parent directly from a hospital crisis to a senior living community.
- Be ready to transition your parent to an assisted living community when the rehabilitation is over.
- Say, “As soon as you are better, I will move you back to your home.”
- The primary care physician can convince mom or dad that it is time to move and list the reasons why. (This generation is programed to abide by the doctor’s recommendations.)
- Bring a contractor by your parent’s home and say, “We need to work on the house and the plumbing will be shut down for two weeks. You are only going to move temporarily while the house gets worked on…”
- Sample stays of two to seven nights – to test-drive a retirement community.
- Show them where you want them to move and compare with an awful place they dislike.
- Send them to an adult day program for several weeks before moving them in full time.
- Sometimes you just need to push them to the next step when your parent’s health dictates it.
- The safety of your parent means switching the child/parent roles. You the Boomer child becomes the parent and makes the decision.
- Cajoling: Asking for the GIFT of peace-of-mind from worrying about them.
- Cultivating a move can take months. Include as many lunches and residents activities as possible at a prospective senior living community.
FYI – If a retirement community knows that you are struggling they will triple their efforts to help you and support your parent(s) integration into their community.
Remember that 95% of cognitive seniors who move all say, “I wish that I had moved sooner.” Once they start thriving they won’t want to move back to their isolated home. Patience and empathy are two necessary ingredients that must be present for your parent’s transition.
Any more ideas?
Please share your successes, failures or comment below to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2013 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
