Rental Facilities Compared to Continuing Care Buy-ins, TV Interview

Discover key differences between rental facilities versus Continuing Care Retirement Communities.  Do you have enough financial resources if you need to be in a higher level of care for an extended period of time? Always consider your future health care needs today. Who will provide your care and at what cost? Do you want 100% responsibility for your future health care costs or do you want to share the risk with a Continuing Care Retirement Community? Author, Diane Masson, shares her insights from her new book, “Your Senior Housing Options.”  Enjoy my TV interview below and for weekly tips join at:

Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save a you months of research time.  Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis.  Learn the pitfalls from transitioning from your home to senior housing.  Understand what questions to ask, insider tips and dirty secrets revealed. For weekly tips join at: 

Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet).  Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country.  Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on

How Do You Pamper Your New Move-Ins?

How Do You Pamper Your New Move-Ins?

Treating Seniors Like RoyaltyDo you treat them like royalty?  Yesterday at Disney World they introduced the 11th princess, Merida (from Brave), and you know what they did?  All the other princesses came out to meet her and make her feel welcome publicly.

Some of you work in rental communities, where senior residents can give a 30 days notice at the drop of a hat –- if they are not happy.  Those of you with entrance fee Continuing Care Retirement Communities typically have a 90-day 100% refund – if the resident is not satisfied.

Recently, I have seen seniors moving from one senior living community to another, because the resident had poor transportation service, bad hamburgers or care promises not kept.  Seriously??!!??  Why aren’t senior living providers working harder to keep their clients?

Remember the first day of high school?  Walking into the cafeteria for the first time and wondering who to sit with or who would accept you?  Residents can feel the same way, when they move to a new senior housing community.  This fear can easily be off set by arranging dinners with different resident hosts for the first week.

How are you rolling out the red carpet at your retirement community for new residents?

Do you have someone dedicated to greeting new move-ins?  Are other residents reaching out to them and showing them the ropes on how to order in the dining room or the other little nuances of your community?  How are new move-ins integrating with the other residents?  Is there a focus on treating the new residents like royalty?  Do your maintenance, housekeeping and dining service teams all reach out with special services on the first day?  If not, they should be…

What do you do to pamper your new move-ins?

Please comment to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.

Diane Twohy Masson is the author of Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at  Masson’s book will be required reading at George Mason University in the Fall as part of the marketing curriculum.  She is currently consulting with Seniors For Living and two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Connection and partnership opportunities: Email: