What do you do? What’s your 30-second commercial?

What do you do? What’s your 30-second commercial?

What's your 30-second commercial?

What’s your 30-second commercial?

We’ve all been at a party when a new acquaintance asks, “What do you do?” What is your response? Is it engaging and interesting? Or does your heart drop, because you have to talk about work and you end up sharing a boring list of your duties or mumble your exact job title?

Every one of us can improve our 30-second commercial and make it captivating to the listener.

Here are a couple of tips of what not to do:

  • No laundry list of duties
  • Don’t just give your job title and company name

At Seattle’s Pike Place Market, a company that sold fish seven days a week decided to make it interesting. They were determined to have fun and engage the customers. So the motivated employees started throwing the fish that customers were  purchasing. Now they are a huge tourist attraction and sell lots of fish.

If you work for a senior living company and simply state you work at an assisted living or skilled nursing community, it sounds boring. Saying, “We improve the quality of seniors lives everyday,” – makes your acquaintance ask a secondary questions of – how? Everyone typically knows an aging parent, grandparent or senior neighbor. In the remote possibility that you do not, you probably know a friend who is dealing with an aging senior who needs help. Ninety-nine percent of the time, people need advice for an aging relative and you can end up helping them or suggest they consider your senior living community (which is wonderful for them, your company and you).

Maybe you already use your 30-second commercial on a daily basis? Or you use it occasionally when you attend chamber of commerce or networking events. Each of us can improve our commercial and make it more appealing to the listener. Your fellow networkers and social acquaintances will appreciate you making an effort.

So what is your 30-second commercial? Is it interesting enough that someone asks you a follow up question?

If you share your 30-second commercial in the comment section on my blog page, you will automatically be entered to win a copy of my new book, “Your Senior Housing Options.” The best commercial will win and be announced in the comment section of my blog on Saturday, June 13th.

Everyone of us knows at least one senior that needs to move now.  Here is a resource to help you or them make an informed decision.  Diane Twohy Masson’s new guide book for seniors, “Your Senior Housing Options,”  is available on Amazon.com with a 5-star rating.  It reveals a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of planning ahead or waiting too long.  Learn firsthand tips from someone who is currently advocating for two aging parents.

Among the thousands of seniors she and her teams have assisted in finding the right senior living community, the most difficult case has been helping her own parent. Masson spent two years exploring senior housing options with her mother before finding the ideal Continuing Care Retirement Community for her. After eight years in this independent living setting, she helped her mother transition into an assisted living community. Seven years later, even as a senior housing expert, Masson struggled with the decision to move her mother into a skilled nursing community.

More related articles by Diane can be found at  Tips2Seniors.com or like Tips 2 Seniors on Facebook.

Diane Twohy Masson has worked in senior housing since 1999. She is an award-winning certified aging services professional and the author of Senior Housing Marketing: How to Increase Your Occupancy and Stay Full for senior living professionals.



Your Senior Housing OptionsIt is important that seniors make a plan while they are healthy and well OR they will find themselves in a situation where family members have to “put them someplace.” My in-laws waited for a health care crisis that you can read about HERE and the adult children were forced to “put them” in more supportive environments. The doctor told my father-in-law that he needed 24/7 assisted living care and another doctor required that my mother-in-law with Alzheimer’s move into a secured memory care simultaneously. 

How do you find a good retirement community, assisted living, memory care or skilled nursing care? “Your Senior Housing Options,” gives tips and advice on exactly what questions a senior needs to ask in order to determine if a senior living provider is great or mediocre.

Almost every week I speak to 50 to 75 seniors about their future health care and housing options. Two months ago, I created a new presentation based on my book, “Your Senior Housing Options.” What an impact it has made. Seniors share how grateful they are for clear and concise information that they can apply immediately in making a decision for themselves. This is my passion and I want to help seniors make a wise choice.

The book articulates the costs and consequences of the various senior living options. I share the ramifications of waiting too long and how a senior can save money and stress by planning ahead.

Seniors can take away valuable tips they can utilize immediately as they begin to research and explore long-term health choices. Most seniors have no knowledge of how to select a reputable home care company or retirement community. It’s important to know states vary on requirements for caregiver training, drug screening and finger printing.   Due diligence of care choices can prevent elder abuse!

Ultimately, a senior can continue to live by a river in Egypt called denial or they can make proactive decisions and create a plan for their future health care. It is scary for seniors to contemplate running out of resources in a higher level of care, but it can happen (my own mom ran out of money living in assisted living for seven years). Hopefully, seniors choose a plan that has a safety net, in case they run out of money.

Current presentations based on this new book are helping seniors make proactive decisions for their future health care needs. Hopefully, this is the beginning of a movement to educate seniors.

Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet).  Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country.  Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on Amazon.com.

For weekly tips and advice go to www.Tips2Seniors.com and learn more from author and senior housing expert Diane Twohy Masson.

Why is this the BEST TIME of the Year TO CALL Your Database!

Why is this the BEST TIME of the Year TO CALL Your Database!

The last couple of weeks before Christmas and New Years is a key time to call your senior living database.  When visiting family members (like boomer children) say, “Mom or Dad – let’s start exploring retirement housing options for you.”  The senior can say, well The Village or Freedom Village just called last week…  The Boomer children will say, “Great, let’s go check that community out first.”

Many sales people spend their entire precious selling time – attending resident holiday parties, enjoying carolers or other live entertainment.  This is not the time to sit back on your laurels and hope your retirement community will miraculously get fuller in 2013.

The work ethic of a senior living sales person before New Years can dictate a surge of move-ins in early 2013.  This is an opportunity to jump the census by 2 – 5 percentage points!

It’s time to smile and dial, because this is the best time of the year to call your database.  Many seniors are lonely and you may be the only phone call they receive during their entire day.  Able-bodied seniors drive or fly to see children and grandchildren for the holidays – so they may not be home.  Frailer seniors have to hope their kids will come visit them and are usually home.  Either way, the children may notice a change in their senior parent(s) and start exploring options.  Make sure your senior living community is top of mind with the senior – it only takes a simple phone call!

Call Your Database Now to Increase Occupancy for Early 2013!

Diane Twohy Masson is the author of Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com.  If your curiosity is piqued to inquire on Diane’s availability to speak at a senior housing conference (CCRC, independent living, assisted living, skilled nursing or memory care) – please call: 206-853-6655 or email diane@marketing2seniors.net.  Diane is currently consulting in Southern California for Freedom Management Company, the proud debt-free owners of Freedom Village in Lake Forest and The Village in Hemet, California.  For more information: Twitter: @market2seniors Web: www.marketing2seniors.net Blog: http://marketing2seniors.net/blog/