by Diane Masson | Dec 14, 2014
Sales offer each of us constant rejection. It takes a strong person to overcome 18 noes to gain two yeses. Some have it in their DNA to power through tough times and others don’t.
- When you are achieving or exceeding the sales occupancy goals – life is good.
- Missing sales goals can be painful and agonizing. Will you be fired?
How do you get back on track achieving sales and start boosting a plummeted self-esteem?
- Work on your self-talk. Keep that tape running in your head on a positive channel. If you can’t shut down your internal negative chatter try step two.
- Listen to positive sales CDs or tapes on your way to and from work. Zig Zigler, Tom Hopkins and Brian Tracy are always great choices to boost your spirits and inspire you with sales ideas.
- Make a decision to be grateful. Think of five things in your life that you are thankful for each morning.
- Find an encouraging mentor to be your cheerleader several times per week.
- Pray to find joy in helping a senior today. You can improve the life of a senior who is isolated in his or her home.
- Read a 25 second poem and get an instant attitude adjustment here.
What have you done to turn your attitude positive? Will you share your tips in the comments so others can benefit?
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
by Diane Masson | Aug 3, 2014
“A”, “B” or “C” Players?
What’s the difference between an “A”, “B” or “C” player in senior living sales or in any sales profession?
“A” Players
- Produce 80% of the work
- Are always positive
- Good self image
- Find or create solutions to challenges
- Embrace strategizing sales
- Top sales performer in the company
“B” Players
- Do more than “C” players and way less than “A” players
- Are equally positive and negative
- Average or okay self image
- Need help solving challenges
- Tolerate strategizing sales
- Consistent low to average volume of sales
“C” Players
- Do 20% of the work, but act like they do way more
- Whine and complain a lot
- Poor self image
- Are usually a part of the challenge
- Resent strategizing sales
- Say it’s not their fault that they don’t have sales
Here is the good news! Congratulations if you are lucky to enough to be or have some “A” players on your sales team. Resources and coaching support can help some “B” players become “A” players. Others may remain good consistent “B” players. “C” players need to be evaluated to determine if they have any hope to improve. If they do not, let them go, because they don’t really want to work for you or anyone else.
Are you willing to share whether you or your senior living sales team mates are “A”, “B” or “C” players? What other factors contributed to your decision?
Photo Credit: © Jim Barber – Fotolia.com
Please share your strategies, successes, failures or comment below to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
© Marketing 2 Seniors| Diane Twohy Masson 2014 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link https://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
by Diane Masson | Jul 21, 2013
Which type of self-image describes you or your senior living sales team members?
Low Self-Image
- “I don’t have anyone interested in moving in.”
- Sits in their office and complains about a lack of leads and has no energy.
- They feel frustrated and think all the prospects walking in the door are poor quality.
- When a senior says they are not ready yet, this senior living sales person believes them 100% and will put them at the bottom of the database.
Average Self-Image
- “I have a few people interested in moving here.”
- They have part time enthusiasm in the office.
- This person has a desire to build relationships with prospective senior residents and nurture move-ins.
- When a senior says they are not ready yet, they “kind of” believe them.
Great Self-Image
- “I have a lot of great leads, they just need to come back to our retirement community a few more times and fall in love with the residents – then they will move in.”
- Looks forward to each walk-in appointment or call in – as a possible quick move in.
- Believes in themselves and sales ability to help anyone move in.
- When a senior says they are not ready yet, they know the senior is just scared and continue nurturing the relationship to build trust.
As a manager, you can coach someone with an average self-image. A sales person with a great self-image can be coached to be a super star in sales. A senior living sales person with low self-image will not increase your occupancy. Let them go…
Please share your success, failures or comment to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com. Masson’s book will be required reading at George Mason University in the Fall as part of the marketing curriculum. She is currently consulting with two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Connection and partnership opportunities: Email: diane@marketing2seniors.net
