“Your Senior Housing Options,” Channel 6 Interview with Diane Masson

“Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save you months of research time.  Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis.  Learn the pitfalls from transitioning from your home to senior housing.  Understand what questions to ask, insider tips and dirty secrets revealed.  The decision to stay home requires caregivers.  Prevent elder abuse by determining if a home care agency is reputable, before they move into your home.  You are just not looking for today’s needs, but for your future care.  Discover key differences between rental facilities vs Continuing Care Retirement Communities.  Do you have enough financial resources if you need to be in a higher level of care for an extended period of time?   Please enjoy my new interview.  For more info: Www.Tips2Seniors.com 

Diane Masson is a senior housing expert, the author of two books and regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA: Freedom Village in Lake Forest and The Village in Hemet.



Your Senior Housing OptionsIt is important that seniors make a plan while they are healthy and well OR they will find themselves in a situation where family members have to “put them someplace.” My in-laws waited for a health care crisis that you can read about HERE and the adult children were forced to “put them” in more supportive environments. The doctor told my father-in-law that he needed 24/7 assisted living care and another doctor required that my mother-in-law with Alzheimer’s move into a secured memory care simultaneously. 

How do you find a good retirement community, assisted living, memory care or skilled nursing care? “Your Senior Housing Options,” gives tips and advice on exactly what questions a senior needs to ask in order to determine if a senior living provider is great or mediocre.

Almost every week I speak to 50 to 75 seniors about their future health care and housing options. Two months ago, I created a new presentation based on my book, “Your Senior Housing Options.” What an impact it has made. Seniors share how grateful they are for clear and concise information that they can apply immediately in making a decision for themselves. This is my passion and I want to help seniors make a wise choice.

The book articulates the costs and consequences of the various senior living options. I share the ramifications of waiting too long and how a senior can save money and stress by planning ahead.

Seniors can take away valuable tips they can utilize immediately as they begin to research and explore long-term health choices. Most seniors have no knowledge of how to select a reputable home care company or retirement community. It’s important to know states vary on requirements for caregiver training, drug screening and finger printing.   Due diligence of care choices can prevent elder abuse!

Ultimately, a senior can continue to live by a river in Egypt called denial or they can make proactive decisions and create a plan for their future health care. It is scary for seniors to contemplate running out of resources in a higher level of care, but it can happen (my own mom ran out of money living in assisted living for seven years). Hopefully, seniors choose a plan that has a safety net, in case they run out of money.

Current presentations based on this new book are helping seniors make proactive decisions for their future health care needs. Hopefully, this is the beginning of a movement to educate seniors.

Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet).  Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country.  Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on Amazon.com.

For weekly tips and advice go to www.Tips2Seniors.com and learn more from author and senior housing expert Diane Twohy Masson.

New Book “Your Senior Housing Options” Available

New Book “Your Senior Housing Options” Available

"Your Senior Housing Options" Available Now!

“Your Senior Housing Options” Available Now!

Your Senior Housing Options” is available now on Amazon.com.

As we age, it’s never easy to face the prospect of what to do when we need living assistance. But the reality is that two-thirds of today’s seniors will eventually need long-term care, with 20 percent needing it for longer than five years. If you are a retirement-age baby boomer or senior, don’t wait for a health crisis to occur. You owe it to yourself—and your family—to plan for the future today.

Although we’ve all heard horror stories, great facilities where residents are treated like gold are out there. How do you find them? You have to do your homework, ask the right questions, and look beyond the superficial to find what’s right for you.

With experience as both an industry expert and a loving daughter, Diane Twohy Masson is passionate about helping seniors find the retirement community that fits their price range, lifestyle, and needs. This brand new guidebook offers a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of the various possibilities including home care, independent living, assisted living, group homes, memory care, and skilled nursing care facilities.

Order a copy of this valuable new resource by clicking HERE.

A valuable source of information by someone who works in the trenches. Whether you or a loved one are currently facing challenges, or if you simply want to be prepared for what you may face in the future, this provides the necessary tools. Knowledge is power.         

Steve Fairfax, Currently helping my neighbor who has dementia

Diane answers questions most of us have not even thought of but desperately need to know. You will find valuable insight into the later years of life.                                       

Dr. Jim Gwinn, Former President, CRISTA Ministries

As accountants, we can crunch the numbers. But Diane has outlined many issues we would never know, but which clearly need to be considered. This is an important resource in understanding key senior living issues.

Craig Huish, CPA, Waterfront CPA Group

Diane Twohy Masson has worked in senior housing since 1999. She is an award-winning certified aging services professional and the author of Senior Housing Marketing: How to Increase Your Occupancy and Stay Full for senior living professionals.

Among the thousands of seniors she and her teams have assisted in finding the right senior living community, the most difficult case has been helping her own parent. Masson spent two years exploring senior housing options with her mother before finding the ideal Continuing Care Retirement Community for her. After eight years in this independent living setting, she helped her mother transition into assisted living community. Seven years later, even as a senior housing expert, Masson struggled with the decision to move her mother into a skilled nursing community.

For more information, visit: www.tips2eniors.com or follow Tips 2 Seniors on Facebook.

New Senior Living Beginnings in 2014

New Senior Living Beginnings in 2014

My Grand Baby Sophia

My Grand Baby Sophia

Look at your senior living community as you would a brand new baby.  It’s going to be a new year!  Bring your sales team together (even if it is just you), reflect on 2013 and start over in 2014.  If you have 100% occupancy – congrats!  If your retirement community is at 80%, 90% or 95% occupancy, it is time to start fresh.

If you keep doing what you did last year, you will end up with the same results.  Set new goals for 2014.

A book called “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” could turn your census in a positive direction.  Good luck and Happy New Year!

Please share your successes, failures or comment below to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.

Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating.  The book is required reading at George Mason University as a part of its marketing curriculum.  Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.   Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets.  She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states.  Most recently Masson was recruited to consult for two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California.  Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.

© Marketing 2 Seniors| Diane Twohy Masson 2013 All Rights Reserved. No part of this blog post may be reproduced, copied, modified or adapted, without the prior written consent of the author, unless otherwise indicated for stand-alone materials. You may share this website and or it’s content by any of the following means: 1. Using any of the share icons at the bottom of each page. 2. Providing a back-link or the URL of the content you wish to disseminate. 3. You may quote extracts from the website with attribution to Diane Masson CASP and link http://www.marketing2seniors.net For any other mode of sharing, please contact the author Diane Masson.
Misclassifying Leads Can Decrease Move Ins

Misclassifying Leads Can Decrease Move Ins

Misclassifying Senior Living SalesAfter the initial tour are you or your senior living sales people classifying the lead correctly in your database and following up with the prospective resident appropriately?

What is your retirement community’s definition of a hot lead?

Many senior housing professionals only classify a lead as HOT if:

  1. The senior says they want to move someplace right away.
  2. They tell you their home is on the market.
  3. The adult child says their mom or dad is in the hospital and can’t move back home.

Here are some more lead situations that I would classify as hot (Even if they say – “I AM NOT READY YET!”):

  1. The senior is considering putting their home on the market.
  2. Someone wondering how long they should continue living in their home.
  3. Telling you they are about a year away, but also saying it has been difficult managing in a two story home.
  4. My spouse has just been diagnosed with…

Prospects don’t jump up and down and say I am an easy sale.  Senior Living Sales is an art and it’s up to us to read between the lines.  If someone comes to see you in person, they should be a warm or hot lead until they clearly indicate they are not.  They walked into your senior living community for a reason…

Post-analyze their situation in the quiet of your office.  This can help you strategize how you can help move someone forward the next time you talk to them.  Some sales people (particularly green sales people) can benefit from strategizing with their boss to determine the next course of action with a prospective resident.

Can anyone share how they read between the lines, helped a senior solve their problem and it resulted in a move in?

Please comment to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.

Diane Twohy Masson is the author of Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com.  Masson’s book will be required reading at George Mason University in the Fall as part of the marketing curriculum.  She is currently consulting with Seniors For Living and two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Connection and partnership opportunities: Email: diane@marketing2seniors.net