Discover key differences between rental facilities versus Continuing Care Retirement Communities. Do you have enough financial resources if you need to be in a higher level of care for an extended period of time? Always consider your future health care needs today. Who will provide your care and at what cost? Do you want 100% responsibility for your future health care costs or do you want to share the risk with a Continuing Care Retirement Community? Author, Diane Masson, shares her insights from her new book, “Your Senior Housing Options.” Enjoy my TV interview below and for weekly tips join at: Www.Tips2Seniors.com
Your Senior Housing Options,”has a simplistic title, but what’s inside this new book can save a you months of research time. Hear Diane Masson’s interviewof how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis. Learn the pitfalls from transitioning from your home to senior housing. Understand what questions to ask, insider tips and dirty secrets revealed. For weekly tips join at: Www.Tips2Seniors.com
Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet). Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country. Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on Amazon.com.
A younger senior woman with long hair and beads asked me this question at a presentation last week. I asked what a hippie retirement community would look like for her. She said, “Less walls and more indoor and outdoor living. Where you felt outdoors, even when you were indoors.”
This made me think about our outdoor dining venues, so I showed her the “Fountain Café at The Village.” It is an outdoor dining venue, where the chef barbeques for the residents. Entrée choices might be barbequed salmon, ribs or an amazing burger. Soft music emits from rock speakers that reside in the surrounding garden. Residents can come and sit in the outdoor café at any time to read a book or spend time with visiting family. Beyond the Fountain Café area is the popular putting green.
She loved the outdoor area. I said, “Is this what you are talking about?” She said, “Yes!” Then I explained how the health club with state-of-the-art exercise equipment adjoined the outdoor swimming pool. It has an indoor/outdoor feeling too.
The younger senior loved it and agreed, but said she was not ready for an apartment with walls. Anyone know of a hippie retirement community, maybe something with tents? Are we ready for Boomer hippies?
Can you share what is happening in your city and state, so we can all understand senior housing from a national perspective? It’s as easy as making a comment below. Thanks in advance for joining the conversation and sharing this blog with other professionals in the senior living world.
Diane Twohy Masson is currently writing a new book for seniors on how to select senior housing options. Her first book, “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is available at Amazon.com with a five star rating. Masson continues to set move in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Her mom’s struggle with dementia is inspiring Diane to pen a third book to support adult children.
How many move-ins have you produced in the last 12 months? Are you staying ahead of the move outs? There seems to be a heavy attrition in all levels of senior living from independent living, assisted living and skilled nursing care. Is this what you are currently experiencing in your city?
Older and frailer residents are moving into all levels of care. They stay for a shorter amount of time. As a regional marketing director at two Continuing Care Retirement Communities in CA, I have experienced new independent residents move through three levels of care in less than a year and expire. At the same time, I am seeing a new wave of younger senior couples moving into our communities.
Maybe the senior housing industry has turned a page since 2008? Since that epic stock market drop, seniors moving in their 70’s and low 80’s had literally evaporated. Have you witnessed a come back of younger seniors moving into your retirement community or not?
Can you share what is happening in your city and state, so we can all understand senior housing from a national perspective? It’s as easy as making a comment below. Thanks in advance for joining the conversation and sharing this blog with other professionals in the senior living world.
Diane Twohy Masson is currently writing a new book for seniors on how to select senior housing options. Her first book, “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is available at Amazon.com with a five star rating. Masson continues to set move in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Her mom’s struggle with dementia is inspiring Diane to pen a third book to support adult children.
I can’t stop thinking about my surprise visit with my mom yesterday. I arrived Sunday afternoon about 2:30 PM to Freedom Village Healthcare Center in California. She was not in her usual places – where was she? A caregiver said, “Oh, your mom is down in the activity room.” I said to my husband Chris, “We really need to pay more attention to the activity calendar, so we don’t visit during those times. I want her to enjoy all the social times and I can visit her when nothing else is going on.”
We happened upon the activity calendar and all the activities were done for the day. So what was she doing? As we turned the corner, we saw my mom’s beaming face. She was playing bingo. The caregiver smiled at me and said, “Oh, do you want to take your mom?” I said, “Absolutely not, let her enjoy herself.” It was great to see pure joy – when she said, “Bingo!”
What was interesting to me was her interacting with the other residents and helping them play too. My mom has severe vascular dementia. When she speaks it is about 70% non-reality. What a great activity to really stimulate her brain. The caregiver said to me, “We decided to put on a bingo game for them, they like it and it gives them something to do.”
Well, bless those two caregivers who created an unscheduled resident activity to help with the resident’s quality of life. This was a huge “Wow” for me and I can’t stop thinking about how happy my mom was. For those of you who follow my blog, I moved my mom 1000 miles to be near me about three months ago. This was the best day of my mom’s life here in California.
After each resident said bingo, the caregiver would call the resident by name and say, “You won a cookie.” No cookies appeared. I thought to myself, well the residents have dementia – they won’t remember the cookie promise. To my utter surprise – cookies appeared at the end of the last game. One cookie for each resident. When the caregiver was handing out the last cookie, the resident said, “I don’t get one – I didn’t win.” The caregiver said, “That’s okay, you are a winner for even being here.” There are tears in my eyes writing this, because these staff went above and beyond!
As the afternoon progressed – my mom continued being animated and talking nonstop. It did not matter that 60% was non-reality. She was having a great time and I loved spending quality time with her. Some people think people with dementia have nothing to offer in life, well, they are 100% wrong.
Please share your success, failures or comment below to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Most recently Masson was recruited to consult for two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
Which type of self-image describes you or your senior living sales team members?
Low Self-Image
“I don’t have anyone interested in moving in.”
Sits in their office and complains about a lack of leads and has no energy.
They feel frustrated and think all the prospects walking in the door are poor quality.
When a senior says they are not ready yet, this senior living sales person believes them 100% and will put them at the bottom of the database.
Average Self-Image
“I have a few people interested in moving here.”
They have part time enthusiasm in the office.
This person has a desire to build relationships with prospective senior residents and nurture move-ins.
When a senior says they are not ready yet, they “kind of” believe them.
Great Self-Image
“I have a lot of great leads, they just need to come back to our retirement community a few more times and fall in love with the residents – then they will move in.”
Looks forward to each walk-in appointment or call in – as a possible quick move in.
Believes in themselves and sales ability to help anyone move in.
When a senior says they are not ready yet, they know the senior is just scared and continue nurturing the relationship to build trust.
As a manager, you can coach someone with an average self-image. A sales person with a great self-image can be coached to be a super star in sales. A senior living sales person with low self-image will not increase your occupancy. Let them go…
Please share your success, failures or comment to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
Up to now, it has been a tough six-week transition for my mother. Right after we moved my mom to skilled nursing care, she was announcing to those who would listen that she was kidnapped. Really?? Oh my!! This was actually the clearest thing she was saying and the rest was random scattered memories mixed with 75 – 95 percent delusions. It was very tough for me to see. But I never gave up on her clarity coming back.
Tomorrow, on Monday, it will be six weeks since I moved my mom from Seattle to California. You may have missed my previous blog posts on the preparations for moving my mom because she was diagnosed with breast cancer (Part 1) and the trauma and joy of moving day itself (Part 2).
It has been a tough road as a boomer daughter with a ton of paperwork, but it has a happy ending. My mom lives at a wonderful community that I represent in Lake Forest, CA.
Who was the worst marketer for about three weeks? Yup, my mom!! She was announcing daily that she had not been fed breakfast. My mom was so convincing that two different department heads (who don’t work in the health care center), believed her when they walked by and tried to get her more food. I appreciate both of them always watching out for all our residents, including my mom.
It turned out that my mom’s thyroid was out of whack. Now, my mother is back to her happy dementia self. Today, it was a joy to witness her having 70 percent clarity of mind. She said, “l love it here.” “The food is great!” “We get to have lunch outside and I like it.” “Remember years ago, I lived here?” (She went to college at UCLA and it has happy memories for her.) She saw my computer and asked if there were pictures to see on it. (This was huge remembering a computer could have photos.) My mom knew today that she lived in California!
We browsed through the Sunday paper together (I was pointing out good highlights). She loved sitting outside talking, feeling the breeze, seeing the birds and watching the fountain in the courtyard.
So the proof is in the pudding! Someone with severe vascular dementia can put a new home in his or hers long-term memory. It has taken six weeks for my mom to be comfortable with her new routine. I just want to continue to enjoy her clarity moments and I am always grateful that she can call me by name and still knows who I am. Today, she shared smiles and laughter with me. God is good!
Please share your success, failures or comment to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
