“Your Senior Housing Options,” Channel 6 Interview with Diane Masson

“Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save you months of research time.  Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis.  Learn the pitfalls from transitioning from your home to senior housing.  Understand what questions to ask, insider tips and dirty secrets revealed.  The decision to stay home requires caregivers.  Prevent elder abuse by determining if a home care agency is reputable, before they move into your home.  You are just not looking for today’s needs, but for your future care.  Discover key differences between rental facilities vs Continuing Care Retirement Communities.  Do you have enough financial resources if you need to be in a higher level of care for an extended period of time?   Please enjoy my new interview.  For more info: Www.Tips2Seniors.com 

Diane Masson is a senior housing expert, the author of two books and regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA: Freedom Village in Lake Forest and The Village in Hemet.

What do you do? What’s your 30-second commercial?

What do you do? What’s your 30-second commercial?

What's your 30-second commercial?

What’s your 30-second commercial?

We’ve all been at a party when a new acquaintance asks, “What do you do?” What is your response? Is it engaging and interesting? Or does your heart drop, because you have to talk about work and you end up sharing a boring list of your duties or mumble your exact job title?

Every one of us can improve our 30-second commercial and make it captivating to the listener.

Here are a couple of tips of what not to do:

  • No laundry list of duties
  • Don’t just give your job title and company name

At Seattle’s Pike Place Market, a company that sold fish seven days a week decided to make it interesting. They were determined to have fun and engage the customers. So the motivated employees started throwing the fish that customers were  purchasing. Now they are a huge tourist attraction and sell lots of fish.

If you work for a senior living company and simply state you work at an assisted living or skilled nursing community, it sounds boring. Saying, “We improve the quality of seniors lives everyday,” – makes your acquaintance ask a secondary questions of – how? Everyone typically knows an aging parent, grandparent or senior neighbor. In the remote possibility that you do not, you probably know a friend who is dealing with an aging senior who needs help. Ninety-nine percent of the time, people need advice for an aging relative and you can end up helping them or suggest they consider your senior living community (which is wonderful for them, your company and you).

Maybe you already use your 30-second commercial on a daily basis? Or you use it occasionally when you attend chamber of commerce or networking events. Each of us can improve our commercial and make it more appealing to the listener. Your fellow networkers and social acquaintances will appreciate you making an effort.

So what is your 30-second commercial? Is it interesting enough that someone asks you a follow up question?

If you share your 30-second commercial in the comment section on my blog page, you will automatically be entered to win a copy of my new book, “Your Senior Housing Options.” The best commercial will win and be announced in the comment section of my blog on Saturday, June 13th.

Everyone of us knows at least one senior that needs to move now.  Here is a resource to help you or them make an informed decision.  Diane Twohy Masson’s new guide book for seniors, “Your Senior Housing Options,”  is available on Amazon.com with a 5-star rating.  It reveals a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of planning ahead or waiting too long.  Learn firsthand tips from someone who is currently advocating for two aging parents.

Among the thousands of seniors she and her teams have assisted in finding the right senior living community, the most difficult case has been helping her own parent. Masson spent two years exploring senior housing options with her mother before finding the ideal Continuing Care Retirement Community for her. After eight years in this independent living setting, she helped her mother transition into an assisted living community. Seven years later, even as a senior housing expert, Masson struggled with the decision to move her mother into a skilled nursing community.

More related articles by Diane can be found at  Tips2Seniors.com or like Tips 2 Seniors on Facebook.

Diane Twohy Masson has worked in senior housing since 1999. She is an award-winning certified aging services professional and the author of Senior Housing Marketing: How to Increase Your Occupancy and Stay Full for senior living professionals.

New Book “Your Senior Housing Options” Available

New Book “Your Senior Housing Options” Available

"Your Senior Housing Options" Available Now!

“Your Senior Housing Options” Available Now!

Your Senior Housing Options” is available now on Amazon.com.

As we age, it’s never easy to face the prospect of what to do when we need living assistance. But the reality is that two-thirds of today’s seniors will eventually need long-term care, with 20 percent needing it for longer than five years. If you are a retirement-age baby boomer or senior, don’t wait for a health crisis to occur. You owe it to yourself—and your family—to plan for the future today.

Although we’ve all heard horror stories, great facilities where residents are treated like gold are out there. How do you find them? You have to do your homework, ask the right questions, and look beyond the superficial to find what’s right for you.

With experience as both an industry expert and a loving daughter, Diane Twohy Masson is passionate about helping seniors find the retirement community that fits their price range, lifestyle, and needs. This brand new guidebook offers a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of the various possibilities including home care, independent living, assisted living, group homes, memory care, and skilled nursing care facilities.

Order a copy of this valuable new resource by clicking HERE.

A valuable source of information by someone who works in the trenches. Whether you or a loved one are currently facing challenges, or if you simply want to be prepared for what you may face in the future, this provides the necessary tools. Knowledge is power.         

Steve Fairfax, Currently helping my neighbor who has dementia

Diane answers questions most of us have not even thought of but desperately need to know. You will find valuable insight into the later years of life.                                       

Dr. Jim Gwinn, Former President, CRISTA Ministries

As accountants, we can crunch the numbers. But Diane has outlined many issues we would never know, but which clearly need to be considered. This is an important resource in understanding key senior living issues.

Craig Huish, CPA, Waterfront CPA Group

Diane Twohy Masson has worked in senior housing since 1999. She is an award-winning certified aging services professional and the author of Senior Housing Marketing: How to Increase Your Occupancy and Stay Full for senior living professionals.

Among the thousands of seniors she and her teams have assisted in finding the right senior living community, the most difficult case has been helping her own parent. Masson spent two years exploring senior housing options with her mother before finding the ideal Continuing Care Retirement Community for her. After eight years in this independent living setting, she helped her mother transition into assisted living community. Seven years later, even as a senior housing expert, Masson struggled with the decision to move her mother into a skilled nursing community.

For more information, visit: www.tips2eniors.com or follow Tips 2 Seniors on Facebook.