Diane Masson | Author, Speaker, Blogger & Senior Housing Expert http://www.marketing2seniors.net Mon, 31 Jul 2017 01:36:57 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.11 Award Winning Retirement Blog http://www.marketing2seniors.net/2017/07/30/award-winning-retirement-blog/ Mon, 31 Jul 2017 01:33:31 +0000 http://www.marketing2seniors.net/?p=3360 The People’s Choice Award for Best Retirement Blog goes to: Marketing2Seniors.net won best retirement blog!  Thanks for your readership and votes! It was an exciting competition to watch as the votes started rolling in at seniorhomes.com. Special shout out to notable retirement blogs in the contest: Retire Fabulously and Retirement Income. The Beginning… Watching thousands of seniors struggle […]

The post Award Winning Retirement Blog appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Award Winning Retirement Blog

The People’s Choice Award for Best Retirement Blog goes to:

Marketing2Seniors.net won best retirement blog!  Thanks for your readership and votes!

It was an exciting competition to watch as the votes started rolling in at seniorhomes.com. Special shout out to notable retirement blogs in the contest: Retire Fabulously and Retirement Income.

The Beginning…

Watching thousands of seniors struggle in crisis mode, over the last 19 years, made me groan.  The Tips2Seniors.com blog was my answer to alter seniors procrastination to planning ahead.

The blog uncovers aging related stories and outcomes…

Tips2Seniors.com pilots seniors on how to pinpoint quality senior housing options and when to take the leap.  It’s free advice that can save seniors from stumbling in unknown territory.

In the last year, new video interviews were added to the blog…

The publishing of “Your Senior Housing Options,” resulted in television and radio interviews.  These interviews, along with hundreds of question and answer times during speaking engagements with seniors, contributed to the blog content.

It has been my honor to serve seniors, family members and senior housing colleagues through  my blog.  Thank you seniorhomes.com for this recognition.  

Sincerely,

Diane Twohy Masson

The post Award Winning Retirement Blog appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Please Vote for this Blog to Win a National Award! http://www.marketing2seniors.net/2017/07/17/please-vote-blog-win-national-award/ Tue, 18 Jul 2017 02:39:58 +0000 http://www.marketing2seniors.net/?p=3354 This blog, Marketing 2 Seniors, is nominated for being one of the best national retirement blogs for seniors.  Please support this blog with votes! How to vote:  Click on the link below for seniorhomes.com, find Marketing2Seniors.com (its got a green box toward the top) and vote underneath the description.  Marketing2Seniors is one of 41 blogs nominated nationally.  Please […]

The post Please Vote for this Blog to Win a National Award! appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
SH-award-nominee-SMALL-1
This blog, Marketing 2 Seniors, is nominated for being one of the best national retirement blogs for seniors.  Please support this blog with votes!

How to vote: 
Click on the link below for seniorhomes.com, find Marketing2Seniors.com (its got a green box toward the top) and vote underneath the description.  Marketing2Seniors is one of 41 blogs nominated nationally.  Please vote and get a friend to vote too!  Thank you in advance!  This blog is currently in second place.
One of the ways our site can advance is through your popular votes. There are just 4 days to vote for Marketing2Seniors.com. All your votes are appreciated.
Diane Masson has empowered thousands of seniors to plan ahead and gives great tips for adult children whose parents are in a health care crisis.  “Your Senior Housing Options,” is an award winning book that can answer all your questions and empower you to help any struggling senior.  More free tips at Tips2Seniors.com.

The post Please Vote for this Blog to Win a National Award! appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Medicare, Medicaid and VA Benefits for Seniors http://www.marketing2seniors.net/2017/03/05/medicare-medicaid-va-benefits-seniors/ Mon, 06 Mar 2017 03:02:37 +0000 http://www.marketing2seniors.net/?p=3348 The video interview below explains the differences between Medicare, Medicaid and VA Benefits for seniors. Understand which benefits can be used for different types of senior housing and health care such as: assisted living, skilled nursing, hospice, home health and hospital stays. Learn how Medicare can pay for a short-term stay in skilled nursing with […]

The post Medicare, Medicaid and VA Benefits for Seniors appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Diane Masson 1.7 mgThe video interview below explains the differences between Medicare, Medicaid and VA Benefits for seniors. Understand which benefits can be used for different types of senior housing and health care such as: assisted living, skilled nursing, hospice, home health and hospital stays. Learn how Medicare can pay for a short-term stay in skilled nursing with a qualifying stay in the hospital. Seniors should educate themselves, plan ahead and have a power of attorney in case they suddenly cannot speak for themselves.

Diane Masson has empowered thousands of seniors to plan ahead and gives great tips for adult children whose parents are in a health care crisis.  “Your Senior Housing Options,” is an award winning book that can answer all your questions and empower you to help any struggling senior.  More free tips at Tips2Seniors.com.

The post Medicare, Medicaid and VA Benefits for Seniors appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Can Home Care Wipe Out a Senior’s Assets? http://www.marketing2seniors.net/2017/02/05/can-home-care-wipe-seniors-assets/ Sun, 05 Feb 2017 22:40:46 +0000 http://www.marketing2seniors.net/?p=3342 Hear author Diane Masson articulate home care, assisted living and skilled nursing costs.  Which one do you think costs the most?  You might be surprised. Learn tips on comparing home care to assisted living and how Continuing Care Retirement Communities can offer financial security.  She shares what happened when her mother ran out of assets […]

The post Can Home Care Wipe Out a Senior’s Assets? appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Hear author Diane Masson articulate home care, assisted living and skilled nursing costs.  Which one do you think costs the most?  You might be surprised.

Learn tips on comparing home care to assisted living and how Continuing Care Retirement Communities can offer financial security.  She shares what happened when her mother ran out of assets in assisted living and how to plan ahead for future health care costs if you own a home.  Diane shares how her mother-in-law is paying $8,000 a month for long-term care and may run out of assets.   Be smart and educate yourself before a health care crisis.

Diane Masson has empowered thousands of seniors to plan ahead and gives great tips for adult children whose parents are in a health care crisis.  “Your Senior Housing Options,” can answer all your questions and empower you to help any struggling senior.  More free tips at Tips2Seniors.com.

The post Can Home Care Wipe Out a Senior’s Assets? appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Active Senior Couple Moving to a CCRC…Learn Why! http://www.marketing2seniors.net/2017/01/08/active-senior-couple-moving-ccrc-learn/ Mon, 09 Jan 2017 01:49:54 +0000 http://www.marketing2seniors.net/?p=3339 After extensive research studying Continuing Care Retirement Communities (CCRC’s), learn why an active senior couple is moving to a Continuing Care Retirement Community in Orange County.  It is called Freedom Village.  Regional Marketing Director Diane Masson explains wait lists, the path to residency and shares a surprise for Karen. Diane Masson has helped thousands of […]

The post Active Senior Couple Moving to a CCRC…Learn Why! appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
After extensive research studying Continuing Care Retirement Communities (CCRC’s), learn why an active senior couple is moving to a Continuing Care Retirement Community in Orange County.  It is called Freedom Village.  Regional Marketing Director Diane Masson explains wait lists, the path to residency and shares a surprise for Karen.

Diane Masson has helped thousands of seniors make educated decisions by planning ahead and gives great tips for adult children whose parents are in crisis mode.  “Your Senior Housing Options,” has a 5-star rating on Amazon.com.  This book can answer all your questions and empower you to help any struggling senior.  Knowledge is power and this book gives a comprehensive overview of all senior housing options.

The post Active Senior Couple Moving to a CCRC…Learn Why! appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Tips to Help a Struggling Senior Evaluate Assisted Living Pricing http://www.marketing2seniors.net/2016/12/11/tips-help-struggling-senior-evaluate-assisted-living-pricing/ Sun, 11 Dec 2016 23:18:05 +0000 http://www.marketing2seniors.net/?p=3337 Is your aging parent or senior neighbor struggling?  What should you do?  Is it really supportive to buy them groceries and watch them struggle to stay home?  Is it more caring to help them evaluate assisted living options, so they can thrive again?  Learn assisted living pricing tips from an author and senior living expert. […]

The post Tips to Help a Struggling Senior Evaluate Assisted Living Pricing appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Is your aging parent or senior neighbor struggling?  What should you do?  Is it really supportive to buy them groceries and watch them struggle to stay home?  Is it more caring to help them evaluate assisted living options, so they can thrive again?  Learn assisted living pricing tips from an author and senior living expert.

Diane Masson has helped thousands of seniors make educated decisions by planning ahead and gives great tips for adult children whose parents are in crisis mode.  “Your Senior Housing Options,” can answer all your questions and empower you to help any struggling senior over the holidays.  Find out if staying home with care or assisted living costs more in the long-term.

The post Tips to Help a Struggling Senior Evaluate Assisted Living Pricing appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Video Interview with a Senior Living Expert http://www.marketing2seniors.net/2016/11/13/video-interview-with-a-senior-living-expert/ Mon, 14 Nov 2016 00:48:18 +0000 http://www.marketing2seniors.net/?p=3334 Learn free tips and advice from a senior living expert who has walked the journey with thousands of seniors in four states.  Diane Masson’s professional and personal senior living experience includes: Identifying the important considerations of staying home versus moving to a retirement community. Helping her own mom plan ahead and move to a Continuing Care Retirement Community, […]

The post Video Interview with a Senior Living Expert appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Learn free tips and advice from a senior living expert who has walked the journey with thousands of seniors in four states.  Diane Masson’s professional and personal senior living experience includes:

  • Identifying the important considerations of staying home versus moving to a retirement community.
  • Helping her own mom plan ahead and move to a Continuing Care Retirement Community, before she had dementia.
  • Supporting her in-laws when they were simultaneously in hospitals and had to be put into different facilities (assisted living and skilled nursing).

More free tips about marketing senior living are available through the marketing 2 seniors blog.  Diane Masson has authored two books about senior living: Senior Housing Marketing – How to Increase Your Occupancy and Stay Full for professionals and Your Senior Housing Options for seniors who want to plan ahead or  family members scrambling when a parent is in crisis mode.

The post Video Interview with a Senior Living Expert appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Tips for Positive PR in Senior Living and Alzheimer’s Wins http://www.marketing2seniors.net/2016/11/06/tips-for-positive-pr-in-senior-living-and-alzheimers-wins/ Sun, 06 Nov 2016 22:58:54 +0000 http://www.marketing2seniors.net/?p=3316 Here are some simple tips to create positive Public Relations for your senior living community by supporting your local Alzheimer’s Walk. First, Freedom Village in Lake Forest, California  brainstormed on how to raise money for the Alzheimer’s OC Walk by involving residents and staff. Second, Freedom Village had two fundraisers: A staff talent show for the residents. […]

The post Tips for Positive PR in Senior Living and Alzheimer’s Wins appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Freedom Village Residents and Staff Walking at Alzheimer's OC in Laguna Niguel.

Freedom Village Residents and Staff Walking at Alzheimer’s OC in Laguna Niguel.

Here are some simple tips to create positive Public Relations for your senior living community by supporting your local Alzheimer’s Walk.

First, Freedom Village in Lake Forest, California  brainstormed on how to raise money for the Alzheimer’s OC Walk by involving residents and staff.

Second, Freedom Village had two fundraisers:

  1. A staff talent show for the residents.  The Human Resources Director organized the the talent show and the Activity Director invited the residents.  The admission ticket was any donation to Alzheimer’s.   Both the dress rehearsal at the all staff meeting and the main show for the residents were full houses.
  2. The Sunshine Group at Freedom Village had been making adult coloring placemats for skilled nursing resident’s food trays.  Select drawings were shrunk down, shellacked onto tiles and sold in four packs with stickers notating the resident artist.

Third, residents, staff and a Girl Scout troop proudly arrived at the walk wearing “Freedom to Thrive” T-shirts.

PR results of Freedom Village participating in the Alzheimer’s OC Walk in Laguna Niguel:

  1. Raising $4,620 and becoming the top fundraising team.
  2. Winning the Spirit Award!
  3. Being featured on the front page of two local newspapers: Aliso Viejo and Laguna Niguel.
  4. The Community Relations Director was interviewed on local TV discussing the walk.

This is a simple recipe for PR success, but it took a lot of teamwork.  This project was overseen by a very creative community relations director, Stephanie Riggs.

What are your ideas?

More free tips about marketing senior living are available through the marketing 2 seniors blog.  Diane Masson has authored two books about senior living: Senior Housing Marketing – How to Increase Your Occupancy and Stay Full for professionals and Your Senior Housing Options for seniors who want to plan ahead and family members scrambling in crisis mode.

The post Tips for Positive PR in Senior Living and Alzheimer’s Wins appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Video Interview: Learn Senior Housing Answers http://www.marketing2seniors.net/2016/09/25/video-interview-learn-senior-housing-answers/ Sun, 25 Sep 2016 15:33:55 +0000 http://www.marketing2seniors.net/?p=3293 This video will explain the three levels of care in senior housing.  It identifies health requirements to move into an independent retirement community.  Learn what happens if a senior or couple qualify to move into a retirement community, then change their mind(s).  Can the senior or couple still qualify one year later if their health […]

The post Video Interview: Learn Senior Housing Answers appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
your-senior-housing-options-coverThis video will explain the three levels of care in senior housing.  It identifies health requirements to move into an independent retirement community.  Learn what happens if a senior or couple qualify to move into a retirement community, then change their mind(s).  Can the senior or couple still qualify one year later if their health worsens?  When does a senior with memory loss or dementia bypass their opportunity to move into an independent setting at a retirement community?  These are expert answers by award winning author Diane Masson.  She has written two books about senior housing: “Your Senior Housing Options” for seniors and “Senior Housing Marketing” for professionals.

Diane Masson is the regional marketing director of two Continuing Care Retirement Communities in Southern California, Freedom Village in Lake Forest and The Village in Hemet. Connect with her at tips2seniors.com

The post Video Interview: Learn Senior Housing Answers appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Award Winning Book for Seniors http://www.marketing2seniors.net/2016/09/18/award-winning-book-for-seniors/ http://www.marketing2seniors.net/2016/09/18/award-winning-book-for-seniors/#comments Mon, 19 Sep 2016 02:09:41 +0000 http://www.marketing2seniors.net/?p=3280 Your Senior Housing Options Wins Award in 2016 National Mature Media Awards. Your Senior Housing Options book was a winner in the 25th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s best marketing, communications, educational materials, and programs […]

The post Award Winning Book for Seniors appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
Award Winning Senior bookYour Senior Housing Options Wins Award in 2016 National Mature Media Awards.

Your Senior Housing Options book was a winner in the 25th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s best marketing, communications, educational materials, and programs designed and produced for older adults.
your-senior-housing-options-coverYour Senior Housing Options
written by Diane Masson received an award for the Book Category. Those involved with the design and production of “Your Senior Housing Options,” are author Diane Twohy Masson and illustrator Steve Hartley. Editors included Kim E. Kimmy, Jeannette Acheson, Suzanne Kaye, Stefan Moses, and Joyce Ball.

“We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner,” says Diane Twohy Masson. The book was written to help seniors and adult children understand future housing needs, options and costs. Masson has worked in senior housing for 18 years and helped thousands of seniors plan ahead. She has also witnessed the negative consequences and costs of procrastinating until a crisis through her in-laws and other seniors in denial of needing future care.

The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

The post Award Winning Book for Seniors appeared first on Diane Masson | Author, Speaker, Blogger & Senior Housing Expert.

]]>
http://www.marketing2seniors.net/2016/09/18/award-winning-book-for-seniors/feed/ 1