Tips 2 Seniors | Meet the Author: Diane Masson

Speaker, Blogger & Senior Living Expert

ErikSogn_2014-07-26_Headshots_0039Diane Twohy Masson shares her personal and professional experience to help seniors and their families navigate the Silver Tsunami.

 

The author spent two years exploring senior housing options with her mom before finding the ideal Continuing Care Retirement Community. After enjoying eight successful years in an independent living setting, her mom suffered a fall and the onset of dementia. This daughter helped transition her to assisted living — in the nick of time. Seven years later, even this expert struggled making the dramatic decision to move her mom long distance into a skilled nursing community.

 

Diane Twohy Masson has worked in Senior Housing since 1999 and is an award-winning Certified Aging Services Professional (CASP) with a B.S. in business management and a minor in marketing from Central Washington University. She can share behind the scenes insider tips and advice after mystery shopping 300 senior living communities. Diane and her teams have helped thousands of seniors move into multiple styles of senior living, but she learned the hardest move is helping your own parent.

 

Diane Twohy Masson is the best-selling author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales method with 12 keys to help senior living providers increase their occupancy.

 

She enjoys public speaking, golfing, traveling, Disneyland, bird watching, writing, hiking, camping, reading, scripture study, and spending time with her family.

My Personal Story…

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Tips 2 Seniors Blog

Articles & Resources for Seniors by Diane Masson

Please Vote for this Blog to Win a National Award!

This blog, Marketing 2 Seniors, is nominated for being one of the best national retirement blogs for seniors.  Please support this blog with votes! How to vote:  Click on the link below for seniorhomes.com, find Marketing2Seniors.com (its got a green box toward the top) and vote underneath the description.  Marketing2Seniors is one of 41 blogs nominated nationally.  Please vote and get a friend to vote too!  Thank you in advance!  This blog is currently in second place. One of the ways our site can advance is through your popular votes. There are just 4 days to vote for Marketing2Seniors.com. All your votes are appreciated. https://www.seniorhomes.com/wordpress/best-retirement-blogs-2017/ Diane Masson has empowered thousands of seniors to plan ahead and gives great tips for adult children whose parents are in a health care crisis.  “Your Senior Housing Options,” is an award winning book that can answer all your questions and empower you to help any struggling senior.  More free tips...

Medicare, Medicaid and VA Benefits for Seniors

The video interview below explains the differences between Medicare, Medicaid and VA Benefits for seniors. Understand which benefits can be used for different types of senior housing and health care such as: assisted living, skilled nursing, hospice, home health and hospital stays. Learn how Medicare can pay for a short-term stay in skilled nursing with a qualifying stay in the hospital. Seniors should educate themselves, plan ahead and have a power of attorney in case they suddenly cannot speak for themselves. Diane Masson has empowered thousands of seniors to plan ahead and gives great tips for adult children whose parents are in a health care crisis.  “Your Senior Housing Options,” is an award winning book that can answer all your questions and empower you to help any struggling senior.  More free tips...

Can Home Care Wipe Out a Senior’s Assets?

Hear author Diane Masson articulate home care, assisted living and skilled nursing costs.  Which one do you think costs the most?  You might be surprised. Learn tips on comparing home care to assisted living and how Continuing Care Retirement Communities can offer financial security.  She shares what happened when her mother ran out of assets in assisted living and how to plan ahead for future health care costs if you own a home.  Diane shares how her mother-in-law is paying $8,000 a month for long-term care and may run out of assets.   Be smart and educate yourself before a health care crisis. Diane Masson has empowered thousands of seniors to plan ahead and gives great tips for adult children whose parents are in a health care crisis.  “Your Senior Housing Options,” can answer all your questions and empower you to help any struggling senior.  More free tips at...

Active Senior Couple Moving to a CCRC…Learn Why!

After extensive research studying Continuing Care Retirement Communities (CCRC’s), learn why an active senior couple is moving to a Continuing Care Retirement Community in Orange County.  It is called Freedom Village.  Regional Marketing Director Diane Masson explains wait lists, the path to residency and shares a surprise for Karen. Diane Masson has helped thousands of seniors make educated decisions by planning ahead and gives great tips for adult children whose parents are in crisis mode.  “Your Senior Housing Options,” has a 5-star rating on Amazon.com.  This book can answer all your questions and empower you to help any struggling senior.  Knowledge is power and this book gives a comprehensive overview of all senior housing...

Tips to Help a Struggling Senior Evaluate Assisted Living Pricing

Is your aging parent or senior neighbor struggling?  What should you do?  Is it really supportive to buy them groceries and watch them struggle to stay home?  Is it more caring to help them evaluate assisted living options, so they can thrive again?  Learn assisted living pricing tips from an author and senior living expert. Diane Masson has helped thousands of seniors make educated decisions by planning ahead and gives great tips for adult children whose parents are in crisis mode.  “Your Senior Housing Options,” can answer all your questions and empower you to help any struggling senior over the holidays.  Find out if staying home with care or assisted living costs more in the...

Video Interview with a Senior Living Expert

Learn free tips and advice from a senior living expert who has walked the journey with thousands of seniors in four states.  Diane Masson’s professional and personal senior living experience includes: Identifying the important considerations of staying home versus moving to a retirement community. Helping her own mom plan ahead and move to a Continuing Care Retirement Community, before she had dementia. Supporting her in-laws when they were simultaneously in hospitals and had to be put into different facilities (assisted living and skilled nursing). More free tips about marketing senior living are available through the marketing 2 seniors blog.  Diane Masson has authored two books about senior living: Senior Housing Marketing – How to Increase Your Occupancy and Stay Full for professionals and Your Senior Housing Options for seniors who want to plan ahead or  family members scrambling when a parent is in crisis...

Tips for Positive PR in Senior Living and Alzheimer’s Wins

Here are some simple tips to create positive Public Relations for your senior living community by supporting your local Alzheimer’s Walk. First, Freedom Village in Lake Forest, California  brainstormed on how to raise money for the Alzheimer’s OC Walk by involving residents and staff. Second, Freedom Village had two fundraisers: A staff talent show for the residents.  The Human Resources Director organized the the talent show and the Activity Director invited the residents.  The admission ticket was any donation to Alzheimer’s.   Both the dress rehearsal at the all staff meeting and the main show for the residents were full houses. The Sunshine Group at Freedom Village had been making adult coloring placemats for skilled nursing resident’s food trays.  Select drawings were shrunk down, shellacked onto tiles and sold in four packs with stickers notating the resident artist. Third, residents, staff and a Girl Scout troop proudly arrived at the walk wearing “Freedom to Thrive” T-shirts. PR results of Freedom Village participating in the Alzheimer’s OC Walk in Laguna Niguel: Raising $4,620 and becoming the top fundraising team. Winning the Spirit Award! Being featured on the front page of two local newspapers: Aliso Viejo and Laguna Niguel. The Community Relations Director was interviewed on local TV discussing the walk. This is a simple recipe for PR success, but it took a lot of teamwork.  This project was overseen by a very creative community relations director, Stephanie Riggs. What are your ideas? More free tips about marketing senior living are available through the marketing 2 seniors blog.  Diane Masson has authored two books about senior living: Senior Housing Marketing – How to Increase Your Occupancy and Stay Full...

Video Interview: Learn Senior Housing Answers

This video will explain the three levels of care in senior housing.  It identifies health requirements to move into an independent retirement community.  Learn what happens if a senior or couple qualify to move into a retirement community, then change their mind(s).  Can the senior or couple still qualify one year later if their health worsens?  When does a senior with memory loss or dementia bypass their opportunity to move into an independent setting at a retirement community?  These are expert answers by award winning author Diane Masson.  She has written two books about senior housing: “Your Senior Housing Options” for seniors and “Senior Housing Marketing” for professionals. Diane Masson is the regional marketing director of two Continuing Care Retirement Communities in Southern California, Freedom Village in Lake Forest and The Village in Hemet. Connect with her at...

Award Winning Book for Seniors

Your Senior Housing Options Wins Award in 2016 National Mature Media Awards. Your Senior Housing Options book was a winner in the 25th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s best marketing, communications, educational materials, and programs designed and produced for older adults. Your Senior Housing Options written by Diane Masson received an award for the Book Category. Those involved with the design and production of “Your Senior Housing Options,” are author Diane Twohy Masson and illustrator Steve Hartley. Editors included Kim E. Kimmy, Jeannette Acheson, Suzanne Kaye, Stefan Moses, and Joyce Ball. “We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner,” says Diane Twohy Masson. The book was written to help seniors and adult children understand future housing needs, options and costs. Masson has worked in senior housing for 18 years and helped thousands of seniors plan ahead. She has also witnessed the negative consequences and costs of procrastinating until a crisis through her in-laws and other seniors in denial of needing future care. The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior...

How Will Self-driving Cars Impact Seniors and Senior Housing?

Self-driving cars are here.  The first self-driving taxi was launched in Singapore, only navigating in a limited portion of the city.  Google has logged more than 1.5 million miles in self-driving cars in four states here in America.  The Ford Company announced its plan to have a driverless car by 2021.  USA Today, stated experts believe that driverless cars will be available to the public in 2020.  We are just a few years away – wow! Seniors who have vision or other health challenges can become independent again with these state-of-the-art cars.  But with 50% of seniors having dementia at age 85, a driverless car may strand disoriented seniors who can’t remember the make and model of their car or where they parked it. Some seniors base their decision to move into a retirement community on when they can’t pass the driver’s license exam. At first glance, it seems that retirement communities that offer transportation will be able to eliminate the driving staff.  Right?  Wrong!!  Don’t be so fast to downsize these crucial senior assistants. Can a driverless car at a retirement community help seniors: In and out of the cars and buses as a senior becomes more frail? Load and unload groceries? Locate their doctor’s office in the medical building if the senior has dementia? Make sure he/she can return safely to their home after an appointment? Only drivers at retirement communities can help with all of the above scenarios. Join the conversation and share your Tips2Seniors here through comments. Diane Masson is an award winning author who passionately educates seniors about senior housing options through television, radio, a Tips2seniors.com blog and Southern California seminars (at 55-plus retirement communities,...

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