Marketing 2 Seniors | Resources

Marketing 2 Seniors is dedicated to helping stand-alone and multi-site senior living communities increase their occupancy—and stay full. To show that I really mean that, help is just an e-mail or a resource away.


linkedin-logoConnect with Diane Twohy Masson and other senior living experts on LinkedIn

Join some senior housing groups on LinkedIn and learn more about what is happening on the national forefront of the senior living industry.  Great groups to join:

Senior Housing Forum

CCRC’s – Continuing Care Retirement Communities

Assisted Living Professionals

Turn Around Solutions for Senior Housing Sales and Marketing


Motivational Sales Books

Any Og Mandino book is a short inspiring read that will help your attitude become positive immediately. The Greatest Salesman in the World and the Greatest Salesman in the World Part II are classics.

How to Win Friends and Influence People by Dale Carnegie is another classic. Wikipidia says it is one of the best selling books of all times.

Jeffrey Gitomer is another author I enjoy. The Sales Bible is very useful as a training tool for your sales teams.

Sales Websites and DVD’s

Tom Hopkins – Low Profile Selling is a DVD that I listen to every four times a year.

Zig Ziglar – The Selling Difference is a DVD that I originally listened to in cassette tape, it’s a classic.

Websites and Organizations on Senior Housing

Leading Age (formerly AAHSA) is an association of 5,500 not-for-profit organizations dedicated to advancing policies, promote practices and conduct research that supports, enables and empowers people to live fully as they age.

Aging Services of Washington –

AHCA – American Health Care Association – As leading advocates in advancing quality in long term care, this site contains research, data, news and noteworthy events.

ALFA – Assisted Living Federation of America – This website contains information on assisted living communities, research and programs. It’s an ideal place to learn more about long-term care choices.

Alzheimer’s Association – Look at this website for a wide variety of resources and information about Alzheimer’s disease including warning signs, facts, diagnosis, treatments and all the latest research.

American Diabetes

American Society on

California Assisted Living

NCAL – The National Center for Assisted Living – The National Center for Assisted Living – This organization is dedicated to serving the needs of the assisted living community through education, networking, advocacy and professional development.

National Council on Aging – This organization’s website contains valuable information on aging, health, news and benefits for seniors.

National Institute on Aging – A great place to find all of the latest federal research and information on aging.

Senior Citizens’ Resources from – This website contains a list of resources and services and information from the U.S. government. A great place to look for information on health, education, consumer protection, travel, laws and taxes that are important to seniors.



Tips for Senior Housing Professionals to Reach Full Occupancy!
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