Medicare, Medicaid and VA Benefits for Seniors

Medicare, Medicaid and VA Benefits for Seniors

Diane Masson 1.7 mgThe video interview below explains the differences between Medicare, Medicaid and VA Benefits for seniors. Understand which benefits can be used for different types of senior housing and health care such as: assisted living, skilled nursing, hospice, home health and hospital stays. Learn how Medicare can pay for a short-term stay in skilled nursing with a qualifying stay in the hospital. Seniors should educate themselves, plan ahead and have a power of attorney in case they suddenly cannot speak for themselves.

Diane Masson has empowered thousands of seniors to plan ahead and gives great tips for adult children whose parents are in a health care crisis.  “Your Senior Housing Options,” is an award winning book that can answer all your questions and empower you to help any struggling senior.  More free tips at

Active Senior Couple Moving to a CCRC…Learn Why!

After extensive research studying Continuing Care Retirement Communities (CCRC’s), learn why an active senior couple is moving to a Continuing Care Retirement Community in Orange County.  It is called Freedom Village.  Regional Marketing Director Diane Masson explains wait lists, the path to residency and shares a surprise for Karen.

Diane Masson has helped thousands of seniors make educated decisions by planning ahead and gives great tips for adult children whose parents are in crisis mode.  “Your Senior Housing Options,” has a 5-star rating on  This book can answer all your questions and empower you to help any struggling senior.  Knowledge is power and this book gives a comprehensive overview of all senior housing options.

Tips for Positive PR in Senior Living and Alzheimer’s Wins

Tips for Positive PR in Senior Living and Alzheimer’s Wins

Freedom Village Residents and Staff Walking at Alzheimer's OC in Laguna Niguel.

Freedom Village Residents and Staff Walking at Alzheimer’s OC in Laguna Niguel.

Here are some simple tips to create positive Public Relations for your senior living community by supporting your local Alzheimer’s Walk.

First, Freedom Village in Lake Forest, California  brainstormed on how to raise money for the Alzheimer’s OC Walk by involving residents and staff.

Second, Freedom Village had two fundraisers:

  1. A staff talent show for the residents.  The Human Resources Director organized the the talent show and the Activity Director invited the residents.  The admission ticket was any donation to Alzheimer’s.   Both the dress rehearsal at the all staff meeting and the main show for the residents were full houses.
  2. The Sunshine Group at Freedom Village had been making adult coloring placemats for skilled nursing resident’s food trays.  Select drawings were shrunk down, shellacked onto tiles and sold in four packs with stickers notating the resident artist.

Third, residents, staff and a Girl Scout troop proudly arrived at the walk wearing “Freedom to Thrive” T-shirts.

PR results of Freedom Village participating in the Alzheimer’s OC Walk in Laguna Niguel:

  1. Raising $4,620 and becoming the top fundraising team.
  2. Winning the Spirit Award!
  3. Being featured on the front page of two local newspapers: Aliso Viejo and Laguna Niguel.
  4. The Community Relations Director was interviewed on local TV discussing the walk.

This is a simple recipe for PR success, but it took a lot of teamwork.  This project was overseen by a very creative community relations director, Stephanie Riggs.

What are your ideas?

More free tips about marketing senior living are available through the marketing 2 seniors blog.  Diane Masson has authored two books about senior living: Senior Housing Marketing – How to Increase Your Occupancy and Stay Full for professionals and Your Senior Housing Options for seniors who want to plan ahead and family members scrambling in crisis mode.

How Will Self-driving Cars Impact Seniors and Senior Housing?

How Will Self-driving Cars Impact Seniors and Senior Housing?

Self-driving CarSelf-driving cars are here.  The first self-driving taxi was launched in Singapore, only navigating in a limited portion of the city.  Google has logged more than 1.5 million miles in self-driving cars in four states here in America.  The Ford Company announced its plan to have a driverless car by 2021.  USA Today, stated experts believe that driverless cars will be available to the public in 2020.  We are just a few years away – wow!

Seniors who have vision or other health challenges can become independent again with these state-of-the-art cars.  But with 50% of seniors having dementia at age 85, a driverless car may strand disoriented seniors who can’t remember the make and model of their car or where they parked it.

Some seniors base their decision to move into a retirement community on when they can’t pass the driver’s license exam.

At first glance, it seems that retirement communities that offer transportation will be able to eliminate the driving staff.  Right?  Wrong!!  Don’t be so fast to downsize these crucial senior assistants.

Can a driverless car at a retirement community help seniors:

  • In and out of the cars and buses as a senior becomes more frail?
  • Load and unload groceries?
  • Locate their doctor’s office in the medical building if the senior has dementia?
  • Make sure he/she can return safely to their home after an appointment?

Only drivers at retirement communities can help with all of the above scenarios.

Join the conversation and share your Tips2Seniors here through comments.

Diane Masson is an award winning author who passionately educates seniors about senior housing options through television, radio, a blog and Southern California seminars (at 55-plus retirement communities, churches and Continuing Care Retirement Communities like Freedom Village in Lake Forest and The Village in Hemet).  “Your Senior Housing Options,” just won the 2016 Mature Media Award.