Learn when is the right time to move and 5 Tips on how to explore senior housing options. Shout out to Ron Greenwald and Patti Gerke for providing educational resources for seniors and their adult children.
Learn everything you need to know in “Your Senior Housing Options,”authored by Diane Masson. It’s available on Amazon.com.
This seniors last visit has husband and wife.
This can be a controversial and personal question. Many people say that you should not lie. My husband was one of those people who believed it was wrong to lie to anyone, even my mom with dementia.
After my sister died my mother, with severe short-term memory loss (dementia), inquired about her daughter Shannon. My honest husband told her that she had died. Her reaction would be like any mother learning this terrible news. A week later, my mom asked my husband about my sister, Shannon, again. Before I could respond, I had to witness my mother’s intense pain of learning that her daughter died for the second time.
Every time she asked the question about my sister and got the answer that she died, it was like the first time that she ever heard about it. She couldn’t grasp her daughter’s death in her long-term memory. What a blessing? Right? Wrong!! It is so hard to lose a sister and not share that loss with your own mom. She just was not mentally capable.
It was time to train my husband how to handle the sister question, so he could be prepared. Next time my mom asked where Shannon was today, he would say that we had not seen her in some time, but we think she is doing great (in heaven of course). My mom was satisfied with that and let it go.
What about a spouse passing? This one is tough if the senior husband and wife lived together or regularly visited his or her spouse with dementia. The loving spouse may be in the dementia person’s long-term memory.
This happened to my mother-in-law, Amy. She would ask about her husband every time we visited her. She would inquiry, “Where’s Bill?” or “Did Bill come with you?” He had not died, but was hospitalized after a heart attack. It was so hard on her that her husband of 65 years was suddenly gone.
These senior spouses (my in-laws) never lived together again. Within a few months my father-in-law was put on hospice. Amy lived in a licensed assisted living community. Sadly they were two hours apart. She always asked about him.
It was heart breaking to witness their last visit as husband and wife. They just held hands and looked at each other. A month later my father-in-law had passed away.
I taught the family not to share his death. Amy could not handle it. It would have been too confusing for her because of her dementia. At the time the psychotropic medication combined with the dementia allowed very little clarity in her brain.
What are your thoughts on this conversation? Would you tell a dementia person over and over that someone died? Would you tell them once?
Diane Masson has worked in senior housing for 18 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet). Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country. Her new book is an all-encompassing answer guide for seniors called, “Your Senior Housing Options,” designed to help seniors navigate choices quickly. Learn more tips at: Tips2Seniors.com
Great book to review for senior living teams!
Do you study how to improve your talent in senior living?
Or is it easier to say, “I am too busy!” And you work through lunch again?
Burnt out employees in senior living can become cranky and irritable. It can affect the quality of service to senior residents. The grouchiness can wash into home life too.
Do yourself a favor and invest in yourself and your team.
Start a new book review with your senior living sales or operations team. Read one chapter a week or two chapters a month. Select a book and have each person apply the principles in each chapter to his or her senior living position.
One of my teams is reading, “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full.” Its focus is written for retirement communities, but the principles can easily be converted to assisted living, skilled nursing or memory care communities. Feedback from teams on a nationwide basis has insisted this book has helped their occupancy grow.
My sales teams are currently reading, “How I Raised Myself From Failure to Success in Selling,” and, “The Greatest Salesman in the World.” “The Greatest Salesman in the World,” book has you read a scroll three times a day for one month before you move onto the subsequent scroll with the next principle. This is the third time in my life reading this book daily for 10 months. Each time it changed my life in a positive significant way.
Start growing yourself and your team! Watch your attitude soar! The occupancy will follow in an upward direction. It is guaranteed!
Diane Masson has worked in senior housing for 18 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet). Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country. Both her first book and second book, “Your Senior Housing Options,” have 5-star ratings on Amazon.com.
Here’s a quick summary of “Your Senior Housing Options,” including the costs and consequences from tips2seniors.com. It walks you through a dementia scenario including all the choices for a vulnerable senior. This video can empower an independent senior to plan ahead or help an adult child put their parent in a quality senior community.
What should this senior couple do? They sold their home that they could not manage any more and decided to move into an independent rental retirement community in Orange County, California. The couple has an income of $3,600 a month, but their monthly rent is $5,200. (The senior couple’s rent includes three meals a day, wellness classes, entertainment, housekeeping, transportation and etc.) So $1,600 is taken out of their savings for rent on a monthly basis, plus they still have to pay for telephone, Internet, hair styling, car bills, pharmaceuticals, insurances and possibly even gifts and travel.
This senior couple is just one example. Their plight is not uncommon. Thousands of seniors are concerned that their meager savings are eroding too quickly.
What happens when a senior needs assisted living? How will they afford it? What if one of them has a debilitating stroke and needs long-term skilled nursing? On a nationwide basis, it averages $80,000 a year.
Are you aware that board and care homes in Orange County California recently went up $1,000 to $1,500 a month because of the increase to minimum wage? Board and cares are the least expensive options for seniors needing assisted living type care. How will seniors afford the care now?
Social security is not increasing for seniors in 2016.
Costs for independent living, assisted living, memory care and Continuing Care Retirement Communities will continue to rise as food, utilities and minimum wage goes up. Most of these retirement communities are saddled with a 50 to 100 million mortgage. The residents will be making those interest payments too.
Here’s a tip: Ask what the history of the year-over-year monthly fee increases have been. What will it be in 2016? Some predictions are 5 – 8 percent increases? What have you heard?
It is getting tougher for seniors to make decisions and plan for their future.
Here’s another tip: Sometimes that one time investment at a Continuing Care Retirement Community ends up costing you less in the long run. Figure out the break-even point for you. Many offer you support if you outlive your resources. Ask lots of questions and do not rely on verbal promises of senior living sales people.
News Flash: Diane Masson’s new interview on Generation Bold Radio will broadcast on Sunday, December 6th on the BizTalkRadio Network syndicated to 33 stations across the country.
Diane Masson is a senior living expert who has authored two 5-star rated books sold through Amazon. Her new book is an all-encompassing answer guide for seniors called, “Your Senior Housing Options,” designed to help seniors navigate choices quickly. The second book was written for senior living professionals called, Senior Housing Marketing – How To Increase Your Occupancy and Stay Full. Reach out to her through her website: Tips2Seniors.com and read the weekly blog.