The last couple of weeks before Christmas and New Years is a key time to call your senior living database. When visiting family members (like boomer children) say, “Mom or Dad – let’s start exploring retirement housing options for you.” The senior can say, well The Village or Freedom Village just called last week… The Boomer children will say, “Great, let’s go check that community out first.”
Many sales people spend their entire precious selling time – attending resident holiday parties, enjoying carolers or other live entertainment. This is not the time to sit back on your laurels and hope your retirement community will miraculously get fuller in 2013.
The work ethic of a senior living sales person before New Years can dictate a surge of move-ins in early 2013. This is an opportunity to jump the census by 2 – 5 percentage points!
It’s time to smile and dial, because this is the best time of the year to call your database. Many seniors are lonely and you may be the only phone call they receive during their entire day. Able-bodied seniors drive or fly to see children and grandchildren for the holidays – so they may not be home. Frailer seniors have to hope their kids will come visit them and are usually home. Either way, the children may notice a change in their senior parent(s) and start exploring options. Make sure your senior living community is top of mind with the senior – it only takes a simple phone call!
Call Your Database Now to Increase Occupancy for Early 2013!
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com. If your curiosity is piqued to inquire on Diane’s availability to speak at a senior housing conference (CCRC, independent living, assisted living, skilled nursing or memory care) – please call: 206-853-6655 or email email@example.com. Diane is currently consulting in Southern California for Freedom Management Company, the proud debt-free owners of Freedom Village in Lake Forest and The Village in Hemet, California. For more information: Twitter: @market2seniors Web: www.marketing2seniors.net Blog: http://marketing2seniors.net/blog/