Video Interview: Learn Senior Housing Answers

Video Interview: Learn Senior Housing Answers

your-senior-housing-options-coverThis video will explain the three levels of care in senior housing.  It identifies health requirements to move into an independent retirement community.  Learn what happens if a senior or couple qualify to move into a retirement community, then change their mind(s).  Can the senior or couple still qualify one year later if their health worsens?  When does a senior with memory loss or dementia bypass their opportunity to move into an independent setting at a retirement community?  These are expert answers by award winning author Diane Masson.  She has written two books about senior housing: “Your Senior Housing Options” for seniors and “Senior Housing Marketing” for professionals.

Diane Masson is the regional marketing director of two Continuing Care Retirement Communities in Southern California, Freedom Village in Lake Forest and The Village in Hemet. Connect with her at

Seniors Getting Squeezed

Seniors Getting Squeezed

Your Senior Housing OptionsWhat should this senior couple do? They sold their home that they could not manage any more and decided to move into an independent rental retirement community in Orange County, California. The couple has an income of $3,600 a month, but their monthly rent is $5,200. (The senior couple’s rent includes three meals a day, wellness classes, entertainment, housekeeping, transportation and etc.) So $1,600 is taken out of their savings for rent on a monthly basis, plus they still have to pay for telephone, Internet, hair styling, car bills, pharmaceuticals, insurances and possibly even gifts and travel.

This senior couple is just one example. Their plight is not uncommon. Thousands of seniors are concerned that their meager savings are eroding too quickly. 

What happens when a senior needs assisted living? How will they afford it? What if one of them has a debilitating stroke and needs long-term skilled nursing? On a nationwide basis, it averages $80,000 a year.

Are you aware that board and care homes in Orange County California recently went up $1,000 to $1,500 a month because of the increase to minimum wage? Board and cares are the least expensive options for seniors needing assisted living type care. How will seniors afford the care now?

Social security is not increasing for seniors in 2016.

Costs for independent living, assisted living, memory care and Continuing Care Retirement Communities will continue to rise as food, utilities and minimum wage goes up. Most of these retirement communities are saddled with a 50 to 100 million mortgage. The residents will be making those interest payments too.

Here’s a tip: Ask what the history of the year-over-year monthly fee increases have been. What will it be in 2016? Some predictions are 5 – 8 percent increases? What have you heard?

It is getting tougher for seniors to make decisions and plan for their future.

Here’s another tip: Sometimes that one time investment at a Continuing Care Retirement Community ends up costing you less in the long run. Figure out the break-even point for you. Many offer you support if you outlive your resources. Ask lots of questions and do not rely on verbal promises of senior living sales people.

News Flash: Diane Masson’s new interview on Generation Bold Radio will broadcast on Sunday, December 6th on the BizTalkRadio Network syndicated to 33 stations across the country.  

Diane Masson is a senior living expert who has authored two 5-star rated books sold through Amazon. Her new book is an all-encompassing answer guide for seniors called, “Your Senior Housing Options,” designed to help seniors navigate choices quickly. The second book was written for senior living professionals called, Senior Housing Marketing – How To Increase Your Occupancy and Stay Full. Reach out to her through her website: and read the weekly blog.

7 Deadly Sins of Searching for Senior Housing

Smart seniors plan ahead and research their options. Don’t get caught in a health care crisis. Once you are in crisis mode, your options may be limited. These seven deadly sins are a summation of my work with thousands of seniors during the course of my career.

Do you agree with these 7 deadly sins in the video?  Do they apply for home care, assisted living, memory care, skilled nursing and Continuing Care Retirement Communities?


Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save a you months of research time.  Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis.  Learn the pitfalls from transitioning from your home to senior housing.  Understand what questions to ask, insider tips and dirty secrets revealed. For weekly tips join at: 

Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet).  Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country.  Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on

Unresolved Mom Issues at Death

Unresolved Mom Issues at Death

Mean Mom, Nice Mom and Dementia

Mean Mom, Nice Mom and Dementia

Here is a painful subject that I am going to bring up. Hundreds of people have reached out to me in the last week since my mother passed. So many of them shared a story about their own mom passing. Some were wonderful experiences that they will treasure and others were not. Sudden deaths are very hard. Every personal death I have experienced in my life was sudden, except for my mom’s death. You can read about my mom’s passing experience HERE.

You either had a loving caring parent or you did not. This article is for those who did not.

Many vulnerable sons and daughters were abused by either their mom or dad, sometimes both. We live in world that accepts dysfunctional families now. Family abuse that was hidden in the 1950’s and 1960’s can now be accepted in the mainstream. There are resources and counseling available so abused children (who have become adults) can acknowledge the abuse and move on.

My mother was abusive to all her young children. You can read my article MEAN MOM, NICE MOM and DEMENTIA HERE.

A wonderful counselor changed my life for the better and his recommendation is explained in my article MEAN MOM, NICE MOM and DEMENTIA HERE. My mom and I enjoyed over 20 years of a good adult relationship. I forgave her. Many of you know I have advocated for my mom’s care needs for the past 10 years.

So what happens if an abused adult son or daughter still has unresolved issues at death with mom? Do they go to the funeral? Do they have a free pass not to attend?

What have you encountered?

It seems ironic now, that my new book is dedicated to my mom. Writing this blog has been therapy for me over the last three years. After sharing numerous stories about my mom, several senior living people said you should write a book to help other seniors and their families. So I did and “Your Senior Housing Options” was published recently.

I love you mother and hope your stories peppered through the book can help others learn their options and plan ahead. So many seniors fight to stay home and then a sudden crisis causes them to lose their ability to choose like my in-laws did. What person in their right mind wants to be put someplace?  My in-laws have no choices now.  Seniors and their families should study the options and costs now.  The greatest gift my mom ever gave me was to plan ahead at age 75, so her transition to assisted living was a good one.  She recently passed at age 92 in skilled nursing care.

Diane has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet).  Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country.

5 Goal-Setting Tips for 2015 Sales Success

5 Goal-Setting Tips for 2015 Sales Success

Senior Living Goal Setting for @015Are you ready for a high-occupancy New Year? Did you hit your sales and occupancy goals for 2014? Congratulations, if you did. If you did not, draw a line in the sand and start over for 2015.

Here are five goal-setting tips for you and your senior living sales team:

  1. Have a goal meeting with yourself and then with your boss.
    • What is the budgeted occupancy?
    • Do you have enough walk-in traffic and leads in your database to generate the sales you need?
    • Should you create some events to bring in new faces?
    • Are you proud of the first impressions of your senior living community?
    • What is your competition doing? Have a plan to differentiate yourself from them. Remember, no negative…
  2. Determine your “A,” “B,” and “C” players (the definition of “A,” “B,” and “C” players is HERE) and what each of their sales goals will be.
  3. Meet individually with each of your sales people. “A” players will automatically believe they can hit the 2015 goal. “B” players will believe after you individually coach and believe in him or her. “C” players will usually whine or complain about the goals. (Your coaching may turn them around or you may need to let them go if they don’t want to WORK to hit the goals.)
  4. Have a kick off meeting for the New Year or a marketing retreat. Acknowledge ALL good and great sales performance from 2014. Your “A” people will love the recognition. “B” people will be proud of their accomplishments. Everyone will thrive in this format and feel supported in achieving their personal and team sales goals for 2015.
  5. Implement a weekly and monthly tracking system to determine if your team members are on track or need additional coaching support.

Good luck and have a great 2015!

Photo credit:

Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at with a 5-star rating.  The book is required reading at George Mason University as a part of its marketing curriculum.  Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.   Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets.  She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states.  Currently, Masson is setting move-in records as the regional marketing director of two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California.  Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.

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