by Diane Masson | Oct 12, 2014
Does every assisted living and skilled nursing community in America serve a dessert to their residents for lunch AND dinner? Is this too much sugar? Can sugar cause or increase dementia and Alzheimer’s?
My mom lived in assisted living for 7 years and had desserts twice a day. Now, she has lived in skilled nursing for 17 months with desserts twice a day and don’t forget the occasionally ice cream snack or the birthday party with cake. She has progressed over nine years from some memory loss to full blown vascular dementia. Was it life, genes or could sugar have helped it along? What is your opinion?
Fact: It is very hard for me to walk away from a good piece of chocolate. I am a sugar addict. Then I started reading about sugar causing inflammation in the body according Dr.Daniel Amen and how sugar can lead to dementia according to New York Times’ best selling author David Perlmutter, MD. When I started eating more that 12 pieces a day, I decided to give up sugar.
Every month, I am a presenter at four or more marketing luncheons for prospective residents. The lunches are outstanding and always end with a spectacular dessert. This week it was a cheesecake with strawberry sauce. I said no thank you. As the excellent servers are glancing around and notice that I don’t have a dessert, they come over to offer me one again. Sometimes I have had to say no to dessert three times at one luncheon. It is tough to give up sugar!
Temptation is everywhere! There is always a birthday celebration with cake, candy in the office, bakeries and here comes Halloween candy. Do you nibble or eat as much as possible? Do think it will cause us to have dementia sooner?
How many of us working folks eat two desserts every day? Is it bad that we feed two desserts to our seniors with dementia twice a day in our assisted living and skilled nursing care communities?
Diane Twohy Masson writes this weekly blog to support and engage with other senior housing professionals. Her first book is Senior Housing Marketing – How To Increase Your Occupancy and Stay Full. Many sales teams and organizations have used the 12 keys contained in this book for their weekly book review.
Diane Masson has recently created a New Guide for the Silver Tsunami. Her latest book offers a pro-active approach for a senior to navigate his or her way through the senior housing market. “Selecting Senior Housing Options for Seniors IN the Silver Tsunami” is coming soon to Amazon.com. www.tips2seniors.com
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by Diane Masson | Aug 4, 2013
As a daughter with a mom in skilled nursing care, the PBS documentary entitled “Life and Death in Assisted Living” really upset me. My mom has vascular dementia and I have been her advocate for the last 7 years in assisted living. Those of you who follow my blog know that I moved my mom 1000 miles into a skilled nursing care near me – about 10 weeks ago. This transition happened because I was 100% in tune with my mom’s needs.
We all know someone who had a horror story during a hospital stay. Last week one of my colleagues was shocked to walk in and find her dad in soft restraints after heart surgery. He was 82 and not coming out of the anesthesia well. The nurse said that she did not have enough staff to help him, so she had to use soft arm restraints. My colleague asked if they could please remove the restraints. She and her mom each took one arm of her dad and literally held him thrashing around all night with no sleep.
Every senior or human being needs an advocate to make sure that the care they are paying thousands of dollar per month in any level of care is being provided. Trying to be a good advocate for my mom and living two states away – just about killed me. You have to have eyes on your loved one or pay someone to come in and be your eyes – particularly when they have dementia.
When a senior has dementia, like my mom, they get to the point where they cannot communicate all their needs, pains or desires to either caregivers or family members. There needs to be an advocate who truly knows that person and can look for and understand his or her unspoken needs on a regular basis.
If my colleague had not shown up to be an advocate for her dad, he would have been in soft restraints all night. If I had not flown in every few months to see my mom with my own eyes, areas of concern would not have been addressed. My mom had good care in assisted living with a caring staff, but she is my mom and I know her best.
It always makes me sad when a future senior resident considering senior housing has no family or only distant relatives. They may ask a lawyer or a niece in Canada to become their advocate or power of attorney. Will this remote person advocate properly on his or her behalf – if the senior can no longer communicate verbally?
There are great senior housing options available with loving caring staff, but it is always wise to have an advocate that knows your unspoken needs when you can no longer speak on your own behalf.
Tip: Future residents and their family members need to do their homework as they explore all senior housing options including assisted living. Always ask what the longevity of staff is at each retirement community, assisted living, memory care or skilled care nursing that you are considering for yourself or a loved one. Staff turnover is an indicator of an underlying management or ownership problem in all levels of senior care. Look for communities with longevity of staff.
Diane Twohy Masson is the best-selling author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating. The book is required reading at George Mason University as a part of its marketing curriculum. Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy. Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets. She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states. Most recently Masson was recruited to consult for two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.
by Diane Masson | Jul 28, 2013
What is your favorite word in the English language? It is probably your own name. When a senior gets to the point of living in assisted living or skilled nursing care – his or her memory is most likely failing. So the most magical word they can hear is their own name.
Recently I was blown away at the Freedom Village Healthcare Center in California. My mom has lived there for about 2 months. When I walked down the hall with my mom, every single staff person spoke to her with a smile. They either said her first name or her last name “Mrs. Twohy.” Then they would share some encouraging statement. It was not just one or two staff. We literally ran into about 14 staff on our walk and each made my mom feel special. She smiled back at each one and it was wonderful to see her joy.
After having lunch with my mom and family in the outdoor fountain courtyard, my brother was taking my mom back inside and a staff person pointed at my brother’s hat and said, “Your name is on your hat.” My brother was so surprised. It took him a moment to realize that that this person knew his last name – Twohy, because our mom lives there in skilled nursing care.
So the staff not only makes my mom feel special everyday, but reach out to family members as well. Noticing “Twohy” on my brother’s hat goes above and beyond and created a real “wow” for my family. It showed me that every employee is committed to calling the residents by name and I was impressed! Do staff in your skilled nursing care, assisted living, memory care and even independent living know every single resident’s first and last names? Why not have a contest, so they can get rewarded for learning names today.
Please share your success, failures or comment to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com. Masson’s book is required reading at George Mason University as part of the marketing curriculum. She is currently consulting with two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Connection and partnership opportunities: Email: diane@marketing2seniors.net
by Diane Masson | Jun 30, 2013
Diane and her Mother
Up to now, it has been a tough six-week transition for my mother. Right after we moved my mom to skilled nursing care, she was announcing to those who would listen that she was kidnapped. Really?? Oh my!! This was actually the clearest thing she was saying and the rest was random scattered memories mixed with 75 – 95 percent delusions. It was very tough for me to see. But I never gave up on her clarity coming back.
Tomorrow, on Monday, it will be six weeks since I moved my mom from Seattle to California. You may have missed my previous blog posts on the preparations for moving my mom because she was diagnosed with breast cancer (Part 1) and the trauma and joy of moving day itself (Part 2).
It has been a tough road as a boomer daughter with a ton of paperwork, but it has a happy ending. My mom lives at a wonderful community that I represent in Lake Forest, CA.
Who was the worst marketer for about three weeks? Yup, my mom!! She was announcing daily that she had not been fed breakfast. My mom was so convincing that two different department heads (who don’t work in the health care center), believed her when they walked by and tried to get her more food. I appreciate both of them always watching out for all our residents, including my mom.
It turned out that my mom’s thyroid was out of whack. Now, my mother is back to her happy dementia self. Today, it was a joy to witness her having 70 percent clarity of mind. She said, “l love it here.” “The food is great!” “We get to have lunch outside and I like it.” “Remember years ago, I lived here?” (She went to college at UCLA and it has happy memories for her.) She saw my computer and asked if there were pictures to see on it. (This was huge remembering a computer could have photos.) My mom knew today that she lived in California!
We browsed through the Sunday paper together (I was pointing out good highlights). She loved sitting outside talking, feeling the breeze, seeing the birds and watching the fountain in the courtyard.
So the proof is in the pudding! Someone with severe vascular dementia can put a new home in his or hers long-term memory. It has taken six weeks for my mom to be comfortable with her new routine. I just want to continue to enjoy her clarity moments and I am always grateful that she can call me by name and still knows who I am. Today, she shared smiles and laughter with me. God is good!
Please share your success, failures or comment to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com. Masson’s book will be required reading at George Mason University in the Fall as part of the marketing curriculum. She is currently consulting with Seniors For Living and two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California. Connection and partnership opportunities: Email: diane@marketing2seniors.net
by Diane Masson | Dec 23, 2011
I say, “Bah, humbug.” Anytime can be a great time to sell senior housing, if you BELIEVE. It’s all about attitude!
When family members get together during the holidays, this is when they might notice that mom or dad has really slowed down. A son or daughter might look around and see the dust bunnies collecting in the corner, the pie doesn’t quite taste the same or a parent keeps repeating himself or herself.
The siblings might say, “What do we do now, mom and dad should not be on their own anymore?” A son may have flown in from across the country and only be in town for the week. They may call your assisted living or memory care community and hope that someone will direct them through this transition, so they can secure their parent before they leave in five days.
Will your marketer be the compassionate educator and create an immediate solution to this adult child’s dilemma? Or will negative Nellie say, “No one wants to move during the holidays!” I know a senior living marketer who prides himself on 48-hour move-ins. This can be one of the best times of the year to fill the building, if you BELIEVE.
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com. For volume discount pricing or to inquire on Diane’s availability to coach and/or train your senior living marketing team – please contact Diane Twohy Masson directly at 206-853-6655 or email diane@marketing2seniors.net. Diane Twohy Masson is a seasoned senior living marketing coach with most recent experience as Corporate Director of Sales for 14 retirement communities in Washington, Utah and California. For more information: Web: www.marketing2seniors.net Blog: http://marketing2seniors.net/blog/ Twitter: @market2seniors
Does every assisted living and skilled nursing community in America serve a dessert to their residents for lunch AND dinner? Is this too much sugar? Can sugar cause or increase dementia and Alzheimer’s?