Part 1 last week, described the top 12 traits for hiring a successful senior living sales person at a retirement community. Now let’s flip the coin over and maybe some nightmare applicants can improve themselves for future interviews in the process.
Let me share what happened with the most unbelievable applicant recently. When he returned my call, I set a phone interview for the next morning at 8:00 AM. The next morning, I asked him if he had looked at our website. He said that if I could send him a link, then he would take a look at it later. Seriously? I started to laugh, because it was so ridiculous! He then asked if it was a requirement to look at the website before speaking with me further. I was still trying to be nice and gently said that he knew from the previous evening that we were going to have an interview this morning – why would you not prepare for it? Well at that point he did not want to talk to me any more…
Here is my list of 10 worse traits of senior living sales applicants. Feel free to add to the list or share an unbelievable hiring experience of your own:
1) Constantly interrupts during the Interview and does not listen – Stop it!
2) Tells me they are ONLY motivated by money – There is such a thing as being too honest!
3) Has a history of 15 or less phone calls per day – What did you do all day, if you did not have any prospects?
4) Say they have sales experience but it’s really being an order taker – Stop wasting my time!
5) Too aggressive – Seniors don’t like aggressiveness!
6) Too laid Back – Sorry, this is not sales!
7) Dresses for a nightclub – One had a very short skirt and when she sat down, it got event shorter!
8) Boring and/or no energy – If you put me to sleep, then you will put seniors to sleep too! Next!!!
9) Being a know it all – Don’t tell me you know my business, when you have never been in senior housing sales in your life!
10) Last but not least – Never looked at our website or prepared for the interview in anyway! Really?!!? Come on, do you really want a job?
Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available for sale at Amazon.com. If your curiosity is piqued to inquire on Diane’s availability to speak at a senior housing conference (CCRC, independent living, assisted living, skilled nursing or memory care) – please call: 206-853-6655 or email firstname.lastname@example.org. Diane is currently consulting in Southern California for Freedom Management Company, the proud debt-free owners of Freedom Village in Lake Forest and The Village in Hemet, California. For more information: Twitter: @market2seniors Web: www.marketing2seniors.net Blog: http://marketing2seniors.net/blog/