10 Ideas for Operations to WOW Senior Living Sales

by Diane Masson | Nov 17, 2013

Here are 10 bright ideas on how the operations team can WOW senior living prospects and help increase sales and occupancy.

1. Does the housekeeping department touch up the entrance to the senior living community and tour path areas several times per day (particularly in the fall when leaves are everywhere)?
2. Are the retirement community’s walls touched up by maintenance on a regular basis (as they get marked up by walkers)?
3. Will dining services make a WOW presentation of the food and use the china instead of disposal plates and styrofoam cups?
4. Are the receptionists willing to stand up to greet marketing guests?
5. Does the activity director reschedule resident classes in advance, so residents are not angry with the marketing staff on the day of an event (seniors don’t like short notices)?
6. Will the transportation department pick up senior living prospective residents who don’t drive and transport them to and from the senior living community for a tour?
7. Are the landscaping, signage and building exterior in prime condition for first impressions?
8. Does every department head go out of their way to introduce themselves to senior living prospective residents?
9. Has every manager encouraged their frontline staff to smile and greet all guests and residents?
10. Will department heads take two hours per month to help at sales and marketing events?

Please share your successes, failures or comment below to join the conversation and interact with other senior living professionals on what is currently being effective to increase occupancy on a nationwide basis.

Diane Twohy Masson is the author of “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” available at Amazon.com with a 5-star rating.  The book is required reading at George Mason University as a part of its marketing curriculum.  Within this book, the author developed a sales & marketing method with 12 keys to help senior living providers increase their occupancy.   Masson developed this expertise as a marketing consultant, sought-after blogger for senior housing and a regional marketing director of continuing care retirement communities in several markets.  She has also been a corporate director of sales and a mystery shopper for independent living, assisted living, memory care and skilled care nursing communities in multiple states.  Most recently Masson was recruited to consult for two debt-free Continuing Care Retirement Communities in Southern California – Freedom Village in Lake Forest and The Village in Hemet, California.  Interestingly, this career started when she was looking for a place for her own mom and helped her loved one transition through three levels of care.

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