Medicare, Medicaid and VA Benefits for Seniors

Medicare, Medicaid and VA Benefits for Seniors

Diane Masson 1.7 mgThe video interview below explains the differences between Medicare, Medicaid and VA Benefits for seniors. Understand which benefits can be used for different types of senior housing and health care such as: assisted living, skilled nursing, hospice, home health and hospital stays. Learn how Medicare can pay for a short-term stay in skilled nursing with a qualifying stay in the hospital. Seniors should educate themselves, plan ahead and have a power of attorney in case they suddenly cannot speak for themselves.

Diane Masson has empowered thousands of seniors to plan ahead and gives great tips for adult children whose parents are in a health care crisis.  “Your Senior Housing Options,” is an award winning book that can answer all your questions and empower you to help any struggling senior.  More free tips at Tips2Seniors.com.

Active Senior Couple Moving to a CCRC…Learn Why!

After extensive research studying Continuing Care Retirement Communities (CCRC’s), learn why an active senior couple is moving to a Continuing Care Retirement Community in Orange County.  It is called Freedom Village.  Regional Marketing Director Diane Masson explains wait lists, the path to residency and shares a surprise for Karen.

Diane Masson has helped thousands of seniors make educated decisions by planning ahead and gives great tips for adult children whose parents are in crisis mode.  “Your Senior Housing Options,” has a 5-star rating on Amazon.com.  This book can answer all your questions and empower you to help any struggling senior.  Knowledge is power and this book gives a comprehensive overview of all senior housing options.

Tips for Positive PR in Senior Living and Alzheimer’s Wins

Tips for Positive PR in Senior Living and Alzheimer’s Wins

Freedom Village Residents and Staff Walking at Alzheimer's OC in Laguna Niguel.

Freedom Village Residents and Staff Walking at Alzheimer’s OC in Laguna Niguel.

Here are some simple tips to create positive Public Relations for your senior living community by supporting your local Alzheimer’s Walk.

First, Freedom Village in Lake Forest, California  brainstormed on how to raise money for the Alzheimer’s OC Walk by involving residents and staff.

Second, Freedom Village had two fundraisers:

  1. A staff talent show for the residents.  The Human Resources Director organized the the talent show and the Activity Director invited the residents.  The admission ticket was any donation to Alzheimer’s.   Both the dress rehearsal at the all staff meeting and the main show for the residents were full houses.
  2. The Sunshine Group at Freedom Village had been making adult coloring placemats for skilled nursing resident’s food trays.  Select drawings were shrunk down, shellacked onto tiles and sold in four packs with stickers notating the resident artist.

Third, residents, staff and a Girl Scout troop proudly arrived at the walk wearing “Freedom to Thrive” T-shirts.

PR results of Freedom Village participating in the Alzheimer’s OC Walk in Laguna Niguel:

  1. Raising $4,620 and becoming the top fundraising team.
  2. Winning the Spirit Award!
  3. Being featured on the front page of two local newspapers: Aliso Viejo and Laguna Niguel.
  4. The Community Relations Director was interviewed on local TV discussing the walk.

This is a simple recipe for PR success, but it took a lot of teamwork.  This project was overseen by a very creative community relations director, Stephanie Riggs.

What are your ideas?

More free tips about marketing senior living are available through the marketing 2 seniors blog.  Diane Masson has authored two books about senior living: Senior Housing Marketing – How to Increase Your Occupancy and Stay Full for professionals and Your Senior Housing Options for seniors who want to plan ahead and family members scrambling in crisis mode.

Video Interview: Learn Senior Housing Answers

Video Interview: Learn Senior Housing Answers

your-senior-housing-options-coverThis video will explain the three levels of care in senior housing.  It identifies health requirements to move into an independent retirement community.  Learn what happens if a senior or couple qualify to move into a retirement community, then change their mind(s).  Can the senior or couple still qualify one year later if their health worsens?  When does a senior with memory loss or dementia bypass their opportunity to move into an independent setting at a retirement community?  These are expert answers by award winning author Diane Masson.  She has written two books about senior housing: “Your Senior Housing Options” for seniors and “Senior Housing Marketing” for professionals.

Diane Masson is the regional marketing director of two Continuing Care Retirement Communities in Southern California, Freedom Village in Lake Forest and The Village in Hemet. Connect with her at tips2seniors.com

Active Senior Moves to a Continuing Care Retirement Community

A Freedom Village independent resident shares why she chose to move to a Continuing Care Retirement Community (CCRC) from a 55 plus retirement community (Laguna Woods), Three months later she was blessed with a quick rehab recovery at Freedom Village Skilled Nursing Care after breaking her hip. Author Diane Masson shares a tip from her book, “Your Senior Housing Options.”

 

Answers for seniors, adult children and family members in “Your Senior Housing Options,”authored by Diane Masson.  It’s available on Amazon.com.