Marketing 2 Seniors | Testimonials
What do REAL senior housing professionals think about Senior Housing Marketing – How to Increase Your Occupancy and Stay Full?
“Diane’s book is an important resource for the senior housing industry. It contains tips and advice to help the novice, as well as the experienced marketer, build or maintain census. It is also a terrific guidebook for executive directors or administrators to use in managing the marketing function.”- Chris McKenzie, VP Marketing, PR & Communications, multi-site CCRC organization.
“Smart senior housing professionals understand that full occupancy means better cash flows and an improved bottom line. Diane’s practical, relevant strategies and tactics are must read material for any senior housing professional wanting insight on how to best fill and maintain full occupancy at their community. Presented in a positive and direct manner, this book is full of useful information delivered straight from the front line.”- Richard M. Mazza, senior housing consultant, development & finance professional; former Chief Accounting Officer and Interim CFO
“A useful guide for both non-profit and for-profit senior housing organizations, with checklists, ideas, and reminders of essential elements all good managers and sales people need to be effective in filling senior living homes and apartments. Diane’s techniques can bring immediate results.”
– Thomas Becker, retired CEO & President of Pacific Retirement Services
“After reading Diane’s book, I now realize what I have been doing wrong and what I need to do to improve occupancy.” – Name withheld, CCRC Marketing Director
“Each time I read one of your blogs I become a more skilled senior sales professional. I love the attitude meter!
Thank you for your enthusiasm and insights.” – Nona Kahn, Lakewood Manor Retirement Community, Richmond, VA