First, plan ahead and know that every senior has a 66% chance of needing assisted living or skilled nursing in the future.
Second, do not rely on the verbal promises of senior housing sales people. Read the agreement for services or contract. If a senior does not understand it, they should ask a savvy friend or hire an attorney to help them. The majority of retirement counselors are honest and passionate about serving seniors. A few will say “anything” to get a senior to move in immediately.
How do you know if a retirement community will really take care of you or not in your future? Here are some important questions to ask EVERY senior housing community BEFORE you move from your home:
What happens when a senior needs a higher level of care like assisted living or skilled nursing?
Will the senior be asked to leave the retirement community?
Do they offer a higher level of care on the same campus? How much does that cost per month?
Does an outside company bring caregivers into the senior’s apartment home to provide care? What is the hourly cost? What is that company’s reputation?
What happens if a senior falls in the middle of the night?
Is there an emergency call system? Who responds to it? Are they medically trained?
What happens if a senior falls and he or she can’t hit the emergency button? Will they will be found in a timely fashion?
Is there a daily check in system?
What happens if a senior outlives their resources?
Is there a Good Samaritan Fund or Foundation to help a senior so that he or she won’t get kicked out? Is there a limit of how many seniors can be utilizing the fund at any one time?
Or is there just a flat guarantee of care in writing that a senior will never be kicked out unless they divest their own funds on purpose by giving gifts to their children?
What else should a senior ask in order to make a good move?
Most seniors want to stay in their own home. Learn five keys in this TV interview to differentiate a reputable home care company from a fly-by-night company. Paying a caregiver under the table may end up being your most expensive option. Can you afford 24-hour home care? If not, learn the costs of your other options before you deplete your resources. Learn more insider tips in a new resource book, “Your Senior Housing Options” or get weekly advice for free at WWW.tips2seniors.com.
“Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save you months of research time. Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis. Learn the pitfalls from transitioning from your home to senior housing. Understand what questions to ask, insider tips and dirty secrets revealed. The decision to stay home requires caregivers. Prevent elder abuse by determining if a home care agency is reputable, before they move into your home. You are just not looking for today’s needs, but for your future care. Discover key differences between rental facilities vs Continuing Care Retirement Communities. Do you have enough financial resources if you need to be in a higher level of care for an extended period of time? For weekly tips join at: Www.Tips2Seniors.com
Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet). Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country. Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on Amazon.com.
We all have storms in our lives. Maybe the storm is a death, sickness, or major life crisis. It could even be one of Mother Nature’s storms such as hurricane, tornado or earthquake. You or a senior you know may be going through a storm at this moment.
At some point the storm always ends. There is peace and calmness again. No one is the same after one of life’s storms. The length of the storm will most likely determine the amount of wisdom gained. One of my best friends is a breast cancer survivor. Now she uses the knowledge of her successful treatments and faith to help others. She can make someone elses cancer journey less scary. What a gift!
As retirement counselors in senior living and housing, we can provide that gift of knowledge to a senior considering a move. A senior may feel like they are in a storm processing a major life move to your community. Being pulled toward the benefits of living in a retirement community and simultaneously being drawn back to the security of their home can create conflict for a senior.
Here are a few tips:
First, a retirement counselor needs to acknowledge that a senior is facing an emotional decision (the storm). The decision is to plan ahead or wait until a health care crisis.
Second, if a senior chooses to wait until a health crisis they will be forcing their adult children to eventually “put them someplace” (bigger storm). Many seniors don’t realize this truth. Seniors are typically shocked to learn they will have a 66% chance of needing a higher level of care at some point like assisted living or skilled nursing care.
Third, if a senior moves into a senior living community that transitions them into higher levels of care like assisted living and skilled nursing care, it is a proactive choice to plan ahead (smaller storm for the senior and the family in the future).
Retirement counselors in senior housing should focus on educating seniors about their future health care choices and how your retirement community can be a solution.
If you have ever felt slightly sick standing on the deck of a boat in the ocean, the captain always tells you to look toward the horizon. Don’t focus on the waves that are swirling close around you. Look beyond to the distant skyline. Seniors need to visualize what they are gaining by making a move and planning ahead for their future care. Others can’t get past the overwhelming thought of the turmoil that moving will create for them.
The calm after a storm is usually filled with a sense of peace and wisdom.
Planning ahead could be the greatest gift a senior can give their children. When my mom moved into a Continuing Care Retirement Community in Seattle, WA, it was the smartest decision she ever made. Thank you mom!
How do you help educate seniors? What tips can you share?
“Your Senior Housing Options,” has a simplistic title, but what’s inside this new book can save a you months of research time. Hear Diane Masson’s interview of how her mother and in-law’s faced the pivotal decision to plan ahead or wait until a crisis. Learn the pitfalls from transitioning from your home to senior housing. Understand what questions to ask, insider tips and dirty secrets revealed. The decision to stay home requires caregivers. Prevent elder abuse by determining if a home care agency is reputable, before they move into your home. You are just not looking for today’s needs, but for your future care. Discover key differences between rental facilities vs Continuing Care Retirement Communities. Do you have enough financial resources if you need to be in a higher level of care for an extended period of time? For weekly tips join at: Www.Tips2Seniors.com
Diane Masson has worked in senior housing for 17 years and is the regional marketing director for two debt-free Continuing Care Retirement Communities in Southern CA (Freedom Village in Lake Forest and The Village in Hemet). Her first book “Senior Housing Marketing – How to Increase Your Occupancy and Stay Full,” is being utilized by senior housing professionals across the country. Both her first book and second book, “Your Senior Housing Options,” have a 5-star rating on Amazon.com.
UN-ENGAGED EMPLOYEES HAVE CRACKS THAT NEED REPAIR!
Is there a crack in your armor? Are you living on empty and have nothing left to give your family or job? Maybe you are a full-or part-time caregiver for an aging parent or a senior with dementia? Perhaps you are in a senior living sales slump?
You can’t help anyone else or be productive at work unless you take care of yourself first. Look for joy in the moments. You may be going through a dire time. Maybe your parent or one of your senior patients is dying. Perhaps your daughter or son has some kind of health or school trauma. Possibly you just learned that someone scheduled to move into your retirement community has changed his or her mind. It may have been the one you needed to hit your sales goal this month. Sigh…they are going to stay home and wait for a crisis. You start asking why over and over.
Don’t become jaded and harden yourself with a giant wall to protect your emotions. It’s mentally checking out and called un-engagement. Your family, senior prospective residents and coworkers can feel your wall.
If you work in senior living sales, we can’t help every senior. Only the ones who choose to plan ahead. Do you feel overwhelmed with what’s happening in your personal life? Is your lack of sales getting you down? Well it’s time to go find your rainbow. Are you wondering how to get started? Feed your mind with positive thoughts. Schedule time to heal yourself!
10 Recharging Tips:
Go to a live concert, stand in your shower or drive down the road singing at the top of your lungs.
Sit by the ocean and wiggle your toes in the sand.
Fly down the road with the wind in your face on a bike or motorcycle.
Hold a baby or play with small children.
Take a Saturday to read a book.
Hang out with your friends.
Spend time in nature – amongst the trees, watching the river go by or gazing at a lake.
Soak in a bubble bath surrounded by candles.
Go to a sports game in person. Cheer on your favorite team.
Build a fire and make s’mores!
Recharge today, so you can change your world one senior or family member at a time.
Let your family and job see your heart when you speak. They will be moved and feel your sincerity. Seniors can tell if you want what’s best for them. Suddenly seniors who were “not ready yet” become ready to move into your retirement community. Conviction in your voice can move a mountain.
Shake off the negative. Don’t focus on the junk. I created a spiritual foundation of faith that can sustain me when I have a tough day. You can too. We all have moments of weakness. Believe in your ability to change a senior’s or family member’s life today.
In every encounter with family or at work, we either give life or drain it.
Do you give life to those around you at work and at home? Are you so worn out from working that you have nothing left to give your family? It’s your choice to be a giver or taker to those around you. Have you taken time to recharge yourself recently?
Everyone of us knows at least one senior that needs to move now. Here is a resource to help you or them make an informed decision. Diane Twohy Masson’s new guide book for seniors, “Your Senior Housing Options,” is available on Amazon.com with a 5-star rating. It reveals a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of planning ahead or waiting too long. Learn firsthand tips from someone who is currently advocating for two aging parents.
Among the thousands of seniors she and her teams have assisted in finding the right senior living community, the most difficult case has been helping her own parent. Masson spent two years exploring senior housing options with her mother before finding the ideal Continuing Care Retirement Community for her. After eight years in this independent living setting, she helped her mother transition into an assisted living community. Seven years later, even as a senior housing expert, Masson struggled with the decision to move her mother into a skilled nursing community.
More related articles by Diane can be found at Tips2Seniors.comor like Tips 2 Seniors on Facebook.
We’ve all been at a party when a new acquaintance asks, “What do you do?” What is your response? Is it engaging and interesting? Or does your heart drop, because you have to talk about work and you end up sharing a boring list of your duties or mumble your exact job title?
Every one of us can improve our 30-second commercial and make it captivating to the listener.
Here are a couple of tips of what not to do:
No laundry list of duties
Don’t just give your job title and company name
At Seattle’s Pike Place Market, a company that sold fish seven days a week decided to make it interesting. They were determined to have fun and engage the customers. So the motivated employees started throwing the fish that customers were purchasing. Now they are a huge tourist attraction and sell lots of fish.
If you work for a senior living company and simply state you work at an assisted living or skilled nursing community, it sounds boring. Saying, “We improve the quality of seniors lives everyday,” – makes your acquaintance ask a secondary questions of – how? Everyone typically knows an aging parent, grandparent or senior neighbor. In the remote possibility that you do not, you probably know a friend who is dealing with an aging senior who needs help. Ninety-nine percent of the time, people need advice for an aging relative and you can end up helping them or suggest they consider your senior living community (which is wonderful for them, your company and you).
Maybe you already use your 30-second commercial on a daily basis? Or you use it occasionally when you attend chamber of commerce or networking events. Each of us can improve our commercial and make it more appealing to the listener. Your fellow networkers and social acquaintances will appreciate you making an effort.
So what is your 30-second commercial? Is it interesting enough that someone asks you a follow up question?
If you share your 30-second commercial in the comment section on my blog page, you will automatically be entered to win a copy of my new book, “Your Senior Housing Options.” The best commercial will win and be announced in the comment section of my blog on Saturday, June 13th.
Everyone of us knows at least one senior that needs to move now. Here is a resource to help you or them make an informed decision. Diane Twohy Masson’s new guide book for seniors, “Your Senior Housing Options,” is available on Amazon.com with a 5-star rating. It reveals a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of planning ahead or waiting too long. Learn firsthand tips from someone who is currently advocating for two aging parents.
Among the thousands of seniors she and her teams have assisted in finding the right senior living community, the most difficult case has been helping her own parent. Masson spent two years exploring senior housing options with her mother before finding the ideal Continuing Care Retirement Community for her. After eight years in this independent living setting, she helped her mother transition into an assisted living community. Seven years later, even as a senior housing expert, Masson struggled with the decision to move her mother into a skilled nursing community.
More related articles by Diane can be found at Tips2Seniors.comor like Tips 2 Seniors on Facebook.
First, plan ahead and know that every senior has a 66% chance of needing assisted living or skilled nursing in the future. 
